White line drawing of a chair with a Y-shaped branch back

Reference found on Pinterest, saved by shalubaisla. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

White line drawing of a chair with a Y-shaped branch back

A muted sage-green textured paper background carries fine white technical line drawings, like an architectural blueprint. The one solid white Y-shaped branch element is the focal point against the outlines. A dotted cane-weave pattern fills the cropped seat detail. The finish is flat, matte and print-like, with a calm Scandinavian restraint.

Palette

#737b66
#acafa6
#858c7b

Layout: A large outline drawing of the chair sits in the upper right, with a cropped close-up of the rattan seat bleeding off the left edge. A logo sits top left, the spaced-caps product name sits centred low, and a thin-ruled spec strip along the bottom holds small orthographic views and body text.
Typography: Widely tracked geometric sans caps for the logo and product name; tiny light sans for the body text.

All creative ads for furniture stores

minimal
illustrated
flat
line-drawing chair
blueprint spec sheet
rattan cane pattern
textured paper
refined
calm
scandinavian

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: White line drawing of a chair with a Y-shaped branch back.
- Look and feel: A muted sage-green textured paper background carries fine white technical line drawings, like an architectural blueprint. The one solid white Y-shaped branch element is the focal point against the outlines. A dotted cane-weave pattern fills the cropped seat detail. The finish is flat, matte and print-like, with a calm Scandinavian restraint.
- Layout: A large outline drawing of the chair sits in the upper right, with a cropped close-up of the rattan seat bleeding off the left edge. A logo sits top left, the spaced-caps product name sits centred low, and a thin-ruled spec strip along the bottom holds small orthographic views and body text.
- Typography: Widely tracked geometric sans caps for the logo and product name; tiny light sans for the body text.
- Colours: #737b66, #acafa6, #858c7b (background #737b66, text #acafa6, accent #acafa6).
- Mood and details: refined, calm, scandinavian, line-drawing chair, blueprint spec sheet, rattan cane pattern, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/262545853276090607-50df693f0982.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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