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Instagram post · Reference

Instagram post: Close-up of the top half of a crusty sourdough loaf

A warm off-white paper background with subtle grain holds a macro photo of a flour-dusted, seeded sourdough crust with deep golden-orange cracks. The photo is sliced off horizontally, and thin rust-coloured outline lettering continues the loaf's silhouette, creating a clever half-photo, half-type shape. The headline is a baking pun. The finish is warm, editorial and retro-playful, and the palette is limited to cream, rust and golden crust tones.

Reference image for inspiration. Editable source files are not included.