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Christmas · Instagram post · Reference
Christmas Instagram post: Santa holding a mock newspaper featuring a s'more, with cookies and branded boxes in the foreground
The studio shot has a saturated red seamless backdrop and a matching red tabletop under soft, even flash. A crisp white newsprint prop with a monochrome photo of a stacked, toasted s'more is the focal point, and it contrasts with the warm red. Glittery gold baubles, scattered mini marshmallows, cream plates of chunky cookies and beige kraft boxes add festive product detail. The concept is playful: Santa hides behind the newspaper, which makes the product launch read like news.
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