Wieden+Kennedy
WebsitesAn independent creative network
13 sections
Opening…
About this design
Written from the capture data for Wieden+Kennedy.
Wieden+Kennedy (wk.com) is a website in the Marketing category. Its homepage is captured as 5 sections, top to bottom: hero, content, showcase, statement and showcase. We also captured its about, careers, contact and security pages. The hero leads with “Nike: Never Slept, Always Dreamed.”.
The capture records a palette of #e9ecef, #6c757d, #000000, #ffffff, #212529 and #adb5bd. The largest share of captured homepage sections uses #000000 as its CSS background. Suggested token roles are #000000 for background and #ffffff for text; check them against the screenshot. Headings are set in Univers LT, which it also uses for body copy.
Compared with the 85 other Marketing sites in the library, Wieden+Kennedy sits with the 88% that stay light, and the group's most common heading face is Inter, where Wieden+Kennedy uses Univers LT. The average Marketing homepage here has 8 sections; this one has 5.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the showcase, for image scale, grouping and visual emphasis and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More marketing sites
Related searches
Sections captured: Hero, Content, Showcase, Statement, Showcase, Content, Content, Content, Content, Content, Content, Content, Content


