Trafalgar — Tour Packages & Vacations

# Build brief — an original marketing website in the taste of Trafalgar

> Reference: https://www.trafalgar.com · UIDiscovery: https://uidiscovery.com/sites/trafalgar · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/trafalgar/full.png) · [scroll video](https://uidiscovery.com/media/captures/trafalgar/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Trafalgar — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Trafalgar: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Trafalgar's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Trafalgar (trafalgar.com): Travel marketing website, dark, colorful.
- 14 sections: Hero → Features → Content → Blog → Showcase → Features → Showcase → Call to action → Content → Logo cloud → Statement → Content.
- Spacing: short, dense bands (median section ≈480px).
- Hero headline: 7 words — short and punchy; keep yours under ~9.
- Type: Noto sans headings over system sans-serif body. Imagery: mostly photography, some typography with little or no imagery.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. Half to one screen (480px at 1440), page background; 4 images/icons (a set of cards or a small gallery); inline form (2 fields, e.g. email capture), 5 buttons (tabs, toggles or per-card actions).
- Slots: Eyebrow / announcement pill (optional); H1 (~7 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Worldwide Group Tours & European River Cruises”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-01.webp) · imagery: slot 1

### 2. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (398px at 1440), page background; 6 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions); 3 headings → ~2 items under a title.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “2027 Early Booking Offers”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-02.webp) · imagery: slot 2

### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (332px at 1440), own dark band #125a55; 6 images/icons (a set of cards or a small gallery); 6 text links instead of buttons; 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Popular searches”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-03.webp)

### 4. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (468px at 1440), page background; 4 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Travel with confidence”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-04.webp) · imagery: slot 3

### 5. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. Half to one screen (644px at 1440), page background; 8 images/icons (a set of cards or a small gallery); 4 text links instead of buttons; 5 headings → ~4 items under a title.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “Looking for inspiration?”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-05.webp) · imagery: slot 4

### 6. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Half to one screen (558px at 1440), own dark band #2d5a7b; 26 image elements (photo collage/gallery + small graphics); 5 buttons (tabs, toggles or per-card actions), 13 links (link lists / navigation).
- Slots: Heading (~10 words, like the reference); Body copy; Supporting visual (see image plan); Primary + secondary action.
- Topic (tone/length only — never reuse): “The best of the world unlocked. 240+ tours, 72 countries.”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-06.webp) · imagery: slot 5

### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (661px at 1440), page background; 8 images/icons (a set of cards or a small gallery); 4 buttons (tabs, toggles or per-card actions); 5 headings → ~4 items under a title.
- Slots: Section title (~3 words, like the reference); 4 items: icon or visual + short title + 1–2 line description; Primary + secondary action.
- Topic (tone/length only — never reuse): “Tour Differently.”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-07.webp) · imagery: slot 6

### 8. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (989px at 1440), page background; 16 image elements (photo collage/gallery + small graphics); one primary button.
- Slots: Heading (~4 words, like the reference); Body copy; Supporting visual (see image plan); One primary action.
- Topic (tone/length only — never reuse): “Popular ways to go”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-08.webp) · imagery: slot 7

### 9. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (460px at 1440), own dark band #4f3453; 4 images/icons (a set of cards or a small gallery); primary + secondary button.
- Slots: Headline (~8 words, like the reference); One sentence of support; Primary + secondary action.
- Topic (tone/length only — never reuse): “We are the world’s most loved tour company”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-09.webp) · imagery: slot 8

### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (869px at 1440), page background; 8 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-10.webp)

### 11. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (342px at 1440), page background; 32 image elements (photo collage/gallery + small graphics); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “As seen on”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-11.webp)

### 12. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (311px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “See happy guests travelling now #simplyTrafalgar”
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-12.webp)

### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. Half to one screen (587px at 1440), page background; 12 images/icons (a set of cards or a small gallery); inline form (2 fields, e.g. email capture), 3 buttons (tabs, toggles or per-card actions), 23 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Primary + secondary action.
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-13.webp)

### 14. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (187px at 1440), own light band #f5f5f5; 14 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/trafalgar/s-14.webp)

Inner pages also captured (About, Changelog, Contact): https://uidiscovery.com/sites/trafalgar?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#414141` | page background | — |
| foreground | `#ffffff` | body text, headings | 10.2:1 |
| accent | `#e02044` | primary buttons, links, highlights — sparingly | 2.2:1 ⚠ not for text; use as a fill with #ffffff text (4.7:1) |
| surface | `#4f3453` | cards, inputs, alternate bands | text on it 10.8:1 |
| muted | `#2d5a7b` | secondary text, borders | 1.4:1 — borders / large text only |

Captured palette: `#414141` `#e02044` `#ffffff` `#125a55` `#2d5a7b` `#4f3453`. Section bands top→bottom: `#125a55` → `#2d5a7b` → `#4f3453` → `#f5f5f5`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #414141;
  --foreground: #ffffff;
  --accent: #e02044;
  --surface: #4f3453;
  --muted: #2d5a7b;
  --font-heading: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Noto Sans** (Google Fonts) — reference uses Noto sans. Free to use — load it directly.
- Body: **Inter** (Google Fonts) — reference uses system sans-serif. The reference uses the system stack; Inter (or plain system-ui) keeps that neutral feel.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈480px tall at 1440 (median; range 187–989px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Confident colour blocks — let full-bleed colour bands and big shapes carry the personality. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 11 section screenshots: mostly **photography**, some typography with little or no imagery (dark, warm, Travel). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero → photography
- Photography, seen in the capture (light, lamppost, bridge). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-01.webp)
- **Stock** — “coastal landscape aerial dark”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20dark/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 2. Features → photography
- Photography, seen in the capture (people, adult, plant). (measured from the screenshot) Count: a set of ~6 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-02.webp)
- **Stock** — “boutique hotel room daylight dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 3 · 4. Content → photography
- Travel references lean on photography. Count: a set of ~4 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-04.webp)
- **Stock** — “coastal landscape aerial close up dark”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-close-up-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20close%20up%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20close%20up%20dark/?orientation=vertical)
- **Generate** — `Photograph: coastal landscape aerial close up. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 4 · 5. Blog → photography
- Photography, seen in the capture (people, adult, sunset sunrise). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-05.webp)
- **Stock** — “boutique hotel room daylight editorial dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-editorial-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20editorial%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20editorial%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight editorial. Composition: editorial crop with one clear focal point. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 5 · 6. Showcase → photography
- Photography, seen in the capture (liquid, water, water body). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-06.webp)
- **Stock** — “traveler on mountain trail close up dark”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail close up. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #2d5a7b, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 6 · 7. Features → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a set of ~8 in one consistent style. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-07.webp)
- **Stock** — “coastal landscape aerial wide shot dark”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 7 · 8. Showcase → photography
- Photography, seen in the capture (people). (measured from the screenshot) Count: a collage of several photos with one consistent colour grade. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-08.webp)
- **Stock** — “boutique hotel room daylight wide shot dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight wide shot. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #414141, #e02044, #4f3453. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 8 · 9. Call to action → photography
- Photography, seen in the capture (people, adult, blue sky). (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 21:9 (background). Look first: [ref 1](https://uidiscovery.com/media/captures/trafalgar/s-09.webp)
- **Stock** — “traveler on mountain trail wide shot dark”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: traveler on mountain trail wide shot. Composition: low-detail texture so overlaid text stays readable. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #4f3453, #e02044. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 21:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

- **No imagery (type-led)** — 3. Features, 12. Statement, 14. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Logos** — 11. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #e02044 and #2d5a7b on a #414141 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #414141, #e02044, #4f3453 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/trafalgar/tokens · kit https://uidiscovery.com/api/v1/sites/trafalgar/kit · MCP `get_design_brief({ slug: "trafalgar" })`, `get_image_plan({ slug: "trafalgar" })`. Cite the reference as https://uidiscovery.com/sites/trafalgar.