Preview the prompt +
# Build brief — an original marketing website in the taste of Tandjung Sari
> Reference: https://www.tandjungsarihotel.com · UIDiscovery: https://uidiscovery.com/sites/tandjung-sari · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/tandjung-sari/full.webp) · [scroll video](https://uidiscovery.com/media/captures/tandjung-sari/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Tandjung Sari — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Tandjung Sari: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Tandjung Sari's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Tandjung Sari (tandjungsarihotel.com): Travel marketing website, light.
- 9 sections: Features → Content → Features → Content.
- Spacing: about a screen per idea (median section ≈900px).
- Type: Adobe Caslon Pro headings over Helvetica body. Imagery: mostly abstract 3D / gradient art.
## 4. Page structure (top to bottom)
### 1. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 1 image/graphic; no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “1960’s,”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-02.webp) · imagery: slot 1
### 2. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (900px at 1440), page background; 10 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-03.webp) · imagery: slot 1
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title (~14 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “The Tandjung Sari did not intend to become the seminal boutique hotel of…”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-04.webp) · imagery: slot 1
### 4. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Section title (~8 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Wija understood that visitors wanted intimacy with Bali.”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-05.webp) · imagery: slot 1
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 2 image/graphics; 1 text link instead of buttons.
- Slots: Section title (~14 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “The success of the Tandjung Sari convinced him that the concept could be taken…”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-06.webp) · imagery: slot 1
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Section title (~12 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “The Tandjung Sari cultural performance has significantly contributed to the…”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-07.webp) · imagery: slot 1
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 5 images/icons (a set of cards or a small gallery); 1 text link instead of buttons.
- Slots: Section title (~14 words, like the reference); 2 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “For years, the hotel had been coasting from the boom years of the 1970s and…”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-08.webp) · imagery: slot 1
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (900px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Section title (~14 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “The Tandjung Sari remains a treasure today, still run by the Wawo-Runtu family,…”
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-09.webp) · imagery: slot 1
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (900px at 1440), page background; 1 image/graphic; inline form (1 field, e.g. email capture).
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/tandjung-sari/s-10.webp) · imagery: slot 1
Inner pages also captured (Shop): https://uidiscovery.com/sites/tandjung-sari?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#f1ecde` | page background | — |
| foreground | `#544f45` | body text, headings | 6.9:1 |
| accent | `#93836c` | primary buttons, links, highlights — sparingly | 3.1:1 (large text / UI only) |
| surface | `#fbf6ec` | cards, inputs, alternate bands | text on it 7.6:1 |
| muted | `#fffbf2` | secondary text, borders | 1.1:1 — borders / large text only |
Captured palette: `#f1ecde` `#544f45` `#fffbf2` `#93836c` `#fbf6ec` `#e5dfd1`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (light, neutral, desaturated) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #f1ecde;
--foreground: #544f45;
--accent: #93836c;
--surface: #fbf6ec;
--muted: #fffbf2;
--font-heading: "EB Garamond", ui-serif, Georgia, serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **EB Garamond** (Google Fonts) — reference uses Adobe Caslon Pro. “Adobe Caslon Pro” is a licensed face — use EB Garamond (or Libre Caslon Text) as the free stand-in, or license the original.
- Body: **Inter** (Google Fonts) — reference uses Helvetica. “Helvetica” is a licensed face — use Inter (or Hanken Grotesk) as the free stand-in, or license the original.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈900px tall at 1440 (median; range 900–900px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. One continuous background — separate sections with space and type, not colour bands. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Light-first; for a dark mode use a near-black (not #000) background, ~90% white text, lift surfaces with lightness not shadow, re-check the accent.
## 6. Imagery plan
Measured from 9 section screenshots: mostly **abstract 3D / gradient art** (light, neutral, desaturated, Travel). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Features, 2. Content, 3. Features, 4. Features, 5. Features, 6. Features, 7. Features, 8. Features, 9. Content → abstract 3D / gradient
- Abstract art — gradient, 3D or atmospheric graphics, seen in the capture. (measured from the screenshot) Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/tandjung-sari/s-02.webp) [ref 2](https://uidiscovery.com/media/captures/tandjung-sari/s-03.webp) [ref 3](https://uidiscovery.com/media/captures/tandjung-sari/s-04.webp) [ref 4](https://uidiscovery.com/media/captures/tandjung-sari/s-05.webp)
- **Stock** — “abstract gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #93836c and #fffbf2 on a #f1ecde background. Lighting: soft natural daylight, airy and high-key; neutral, desaturated tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: coastal landscape aerial. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Neutral, desaturated colour grade that sits on #f1ecde, #93836c, #fbf6ec. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“coastal landscape aerial” on Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #f1ecde, #93836c, #fbf6ec plus one soft neutral, plenty of empty background, consistent line weight, neutral, desaturated mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/tandjung-sari/tokens · kit https://uidiscovery.com/api/v1/sites/tandjung-sari/kit · MCP `get_design_brief({ slug: "tandjung-sari" })`, `get_image_plan({ slug: "tandjung-sari" })`. Cite the reference as https://uidiscovery.com/sites/tandjung-sari.
