UI Discovery

SOM

Websites

Skidmore, Owings & Merrill (SOM) is a collective of…

CategoryReal Estate
StyleLight
FontBenton Sans
Updated

Build with AI

An original design based on SOM, with a 3,272-word build brief.

Send these instructions to your AI tool to create the design. They include the selected reference and your choices. You can also attach the screenshot directly.

Continue in your AI tool

ClaudeChatGPTGeminiv0LovableBoltCursor

Long prompts are copied to your clipboard first — paste them in when the tool opens.

Connect an AI tool via MCP
claude mcp add --transport http uidiscovery https://uidiscovery.com/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"

Design briefs over MCP need an API key on a paid plan — create one on your account settings.

Then ask your connected agent to inspect the selected reference and create your chosen output:

Use the uidiscovery MCP server: call get_design_brief({ slug: "som" }) and get_image_plan({ slug: "som" }), look at the preview images, then build an original site for [my brand] that follows the brief. Cite https://uidiscovery.com/sites/som.

Download kit · ProAPI docs

Visit som.com ↗Download kit ↓

Opening…

About this design

Written from the capture data for SOM.

SOM (som.com) is a website in the Real Estate category. Its homepage is captured as 7 sections, top to bottom: hero, blog, statement, features, blog, content and footer. We also captured its product, customers, about, sign up, blog and careers pages, plus 2 more. The hero leads with “Fast Company names Grimes Engineering Center best architectural design of 2026”.

The capture records a palette of #000000, #ffffff, #767676, #d0d0d0 and #1578f7. The largest share of captured homepage sections uses #000000 as its CSS background. Suggested token roles are #000000 for background and #ffffff for text; check them against the screenshot. Headings are set in Benton Sans, which it also uses for body copy.

Compared with the 144 other Real Estate sites in the library, SOM sits with the 93% that stay light, and the group's most common heading face is Montserrat, where SOM uses Benton Sans. The average Real Estate homepage here has 6 sections; this one has 7.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the blog teaser, for card anatomy and metadata and the statement block, for large-type rhythm. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.

More real estate sites

Related searches

architecture website 38school & university website 42blue website 640real estate websites

Sections captured: Hero, Blog, Statement, Features, Blog, Content, Footer, Content, Content, Features, Blog, Content, Blog, Features, Content, Blog, Content, Content, Content, Features, Content, Content, Content, Content, Content, Blog, Content, Content, Content, Showcase, Content, Features, Features, Content, Content, Content