SmileDirectClub
WebsitesWhat Happened to SmileDirectClub?
45 sections
Opening…
About this design
Written from the capture data for SmileDirectClub.
SmileDirectClub (smiledirectclub.com) is a website in the Health & Fitness category. Its homepage is captured as 12 sections, top to bottom: hero, content, features, faq, testimonials, features, content, logo cloud, content and 1 more. We also captured its pricing, product, customers, about, docs and contact pages, plus 2 more. The hero leads with “Welcome to SmileSet”.
The capture records a palette of #ffffff, #1b1a19, #444444, #555555, #869691 and #010101. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #010101 for text; check them against the screenshot. Headings are set in Epilogue, body copy in DM Sans.
Compared with the 191 other Health & Fitness sites in the library, SmileDirectClub sits with the 90% that stay light, and the group's most common heading face is Inter, where SmileDirectClub uses Epilogue. The average Health & Fitness homepage here has 8 sections; this one has 12.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the FAQ, for question length and answer disclosure. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Content, Content, Features, FAQ, Testimonials, Features, Features, Content, Logo cloud, Content, Footer, Content, Features, Features, Content, Content, How it works, Features, Testimonials, Features, Content, FAQ, Content, Content, Logo cloud, Statement, About, Features, Features, Features, Testimonials, Features, Content, Features, Features, Features, Content, Features, Features, Features, Content, Content, Content, Content