Plain
WebsitesThe AI Support Stack Built for B2B
37 sections
Opening…
About this design
Written from the capture data for Plain.
Plain (plain.com) is a website in the Developer Tools category. Its homepage is captured as 7 sections, top to bottom: hero, call to action, features and statement. We also captured its pricing, product, customers, about, sign up and blog pages, plus 4 more. The hero leads with “Build support your own way”.
The capture records a palette of #0a2414, #ffffff, #17b267, #f3fbe9, #1ad379 and #000000. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in ABC Favorit, which it also uses for body copy.
Compared with the 77 other Developer Tools sites in the library, Plain sits with the 60% that stay light, and the group's most common heading face is Inter, where Plain uses ABC Favorit. The average Developer Tools homepage here has 8 sections; this one has 7.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the closing call to action, for contrast and copy length and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
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Sections captured: Hero, Call to action, Features, Features, Features, Features, Statement, Content, Testimonials, Call to action, Statement, Content, Features, Features, Content, Content, Features, Showcase, Integrations, Content, Features, Features, Features, Features, Features, Features, Content, Content, Content, Content, About, Team, Content, Content, Call to action, Showcase, Content