Instacart
WebsitesOrder same-day delivery or pickup from more than 300…
35 sections
Opening…
About this design
Written from the capture data for Instacart.
Instacart (instacart.com) is a website in the Food & Drink category. Its homepage is captured as 8 sections, top to bottom: hero, content, features, content, faq and features. We also captured its product, about, enterprise, contact, shop and security pages. The hero leads with “Your local stores, ready to deliver”.
The capture records a palette of #e8e9eb, #343538, #ffffff, #000000, #108910 and #003d29. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #000000 for text; check them against the screenshot. Headings are set in Instacart Sans, which it also uses for body copy.
Compared with the 160 other Food & Drink sites in the library, Instacart sits with the 94% that stay light, and the group's most common heading face is Poppins, where Instacart uses Instacart Sans. The average Food & Drink homepage here has 7 sections; this one has 8.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the FAQ, for question length and answer disclosure. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More food & drink sites
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Sections captured: Hero, Content, Features, Content, FAQ, Features, Features, Features, Content, FAQ, Content, Content, Statement, Content, Content, Content, Content, Logo cloud, Content, Features, Features, Features, Features, Features, Features, Features, Content, Content, Content, Content, Content, Content, Content, Content, Content