Gong — Revenue AI OS

# Build brief — an original marketing website in the taste of Gong

> Reference: https://www.gong.io · UIDiscovery: https://uidiscovery.com/sites/gong · captured 2026-09-21 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/gong/full.webp) · [scroll video](https://uidiscovery.com/media/captures/gong/preview.mp4)

## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Gong — same structure, rhythm and polish, entirely new identity and content.

## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Gong: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Gong's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.

## 3. The taste, in short
- Gong (gong.io): Marketing marketing website, dark.
- 19 sections: Hero → Logo cloud → Statement → Stats → Testimonials → Statement → Call to action → Features → Content → Features → Testimonials → Content → Statement → Content.
- Spacing: about a screen per idea (median section ≈588px).
- Hero headline: 19 words — a full sentence; keep yours to one thought.
- Type: one family (Grotesk). Imagery: mostly typography with little or no imagery, some photography.

## 4. Page structure (top to bottom)

### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (848px at 1440), page background; 2 image/graphics; primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~14 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “REVENUE AI BUILT TO CLOSE DEALS FASTER, PREDICT PIPELINE RISK, AUTOMATE…”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-01.webp) · imagery: slot 1

### 2. Logo cloud — borrow trust from recognisable customers or partners.
- Layout: a single row or wall of monochrome marks with a one-line lead-in. Compact band (164px at 1440), page background; 14 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: One-line lead-in (e.g. “Trusted by…”); 6–10 monochrome customer/partner marks (your own, with permission).
- Topic (tone/length only — never reuse): “Trusted by 5,000+ customers”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-02.webp)

### 3. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (205px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~6 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Winning GTM teams run on Gong”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-03.webp)

### 4. Stats — prove scale or impact with a few big numbers.
- Layout: 3–4 large numerals with short labels in a row. Compact band (346px at 1440), page background; no images (type-led); no interactive controls.
- Slots: 3–4 numbers with short labels; Source/footnote if claims need it.
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-04.webp)

### 5. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Half to one screen (686px at 1440), page background; 4 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Section title; 4 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “Anthropic increased productivity of the revenue team by 64%”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-05.webp) · imagery: slot 2

### 6. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Half to one screen (588px at 1440), own dark band #5f0508; 5 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~14 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “The world’s richest revenue graph, a team of specialized AI agents , and apps…”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-06.webp) · imagery: slot 1

### 7. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (370px at 1440), page background; no images (type-led); one primary button.
- Slots: Headline (~11 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Power your revenue engine with AI — from prospecting to expansion”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-07.webp)

### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. About one full screen (816px at 1440), page background; 2 image/graphics; no interactive controls.
- Slots: Section title (~4 words, like the reference); 2 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Gong Revenue AI OS”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-08.webp) · imagery: slot 3

### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1074px at 1440), page background; 18 image elements (icons, logos, product UI — not 18 photos); 6 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-09.webp) · imagery: slot 3

### 10. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (386px at 1440), page background; 6 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading; Body copy; Supporting visual (see image plan).
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-10.webp) · imagery: slot 1

### 11. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (697px at 1440), page background; 12 images/icons (a set of cards or a small gallery); one primary button.
- Slots: Section title (~8 words, like the reference); 9 items: icon or visual + short title + 1–2 line description; One primary action.
- Topic (tone/length only — never reuse): “Trusted by high-performing revenue teams in every industry”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-11.webp)

### 12. Testimonials — let real customers make the case in their own words.
- Layout: quote cards or a featured quote with name, role and avatar. Compact band (205px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Section title; 3 quotes: 1–3 sentences, name, role, company, avatar; Use real customer quotes only.
- Topic (tone/length only — never reuse): “What our raving fans say”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-12.webp)

### 13. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1060px at 1440), page background; 29 image elements (icons, logos, product UI — not 29 photos); one primary button.
- Slots: Heading; Body copy; Supporting visual (see image plan); One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-13.webp)

### 14. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (229px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~4 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Everyone wins with Gong”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-14.webp)

### 15. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (781px at 1440), page background; 10 images/icons (a set of cards or a small gallery); 5 text links instead of buttons.
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-15.webp)

### 16. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (584px at 1440), page background; 5 images/icons (a set of cards or a small gallery); form with 26 fields, one primary button.
- Slots: Headline (~5 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Win more revenue with AI”
- [Screenshot](https://uidiscovery.com/media/captures/gong/s-16.webp) · imagery: slot 1
…and 3 more at https://uidiscovery.com/sites/gong.
Inner pages also captured (Pricing, Product, Customers, About, Blog, Careers, Contact, Security): https://uidiscovery.com/sites/gong?view=pages

## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#640000` | page background | — |
| foreground | `#434931` | body text, headings | 1.5:1 ⚠ below AA — adjust |
| accent | `#2e0306` | primary buttons, links, highlights — sparingly | 1.4:1 ⚠ not for text; use as a fill with #ffffff text (18.6:1) |
| surface | `#5f0508` | cards, inputs, alternate bands | text on it 1.5:1 |
| muted | `#081f2c` | secondary text, borders | 1.2:1 — borders / large text only |

Captured palette: `#640000` `#081f2c` `#434931` `#2e0306` `#5f0508` `#550102`. Section bands top→bottom: `#640000` → `#5f0508` → `#081f2c`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, warm) and proportions; swap the accent for the user's brand colour.

### Tokens
```css
:root {
  --background: #640000;
  --foreground: #434931;
  --accent: #2e0306;
  --surface: #5f0508;
  --muted: #081f2c;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
  --radius: 12px; /* calibrate from the screenshot */
}

/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
  --color-background: var(--background);
  --color-foreground: var(--foreground);
  --color-accent: var(--accent);
  --color-surface: var(--surface);
  --color-muted: var(--muted);
  --font-heading: var(--font-heading);
  --font-sans: var(--font-body);
}
```

### Typography
- Headings: **Inter** (Google Fonts) — reference uses Grotesk. “Grotesk” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2rem, 4vw, 3.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.

### Spacing & rhythm
Sections run ≈588px tall at 1440 (median; range 164–1074px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 3 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.

### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.

## 6. Imagery plan

Measured from 8 section screenshots: mostly **typography with little or no imagery**, some photography (dark, warm, Marketing). Still glance at the linked screenshots to match the exact mood.

### Slot 1 · 1. Hero, 6. Statement, 10. Content, 16. Call to action → abstract 3D / gradient (uncertain)
- Dark Marketing section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: one consistent treatment across these sections. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/gong/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/gong/s-06.webp) [ref 3](https://uidiscovery.com/media/captures/gong/s-10.webp) [ref 4](https://uidiscovery.com/media/captures/gong/s-16.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=horizontal)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #2e0306 and #081f2c on a #640000 background. Lighting: low-key, moody directional light with deep shadows; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`

### Slot 2 · 5. Testimonials → portraits
- Portrait photography, seen in the capture. (measured from the screenshot) Count: a set of ~4 in one consistent style. Aspect: 1:1 (avatars) or 4:5 (portraits). Look first: [ref 1](https://uidiscovery.com/media/captures/gong/s-05.webp)
- **Stock** — “portrait headshot natural light”: [Unsplash](https://unsplash.com/s/photos/portrait-headshot-natural-light?orientation=portrait) · [Pexels](https://www.pexels.com/search/portrait%20headshot%20natural%20light/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/portrait%20headshot%20natural%20light/?orientation=vertical)
- **Generate** — `Natural headshot of a fictional professional, head-and-shoulders, eye level, plain soft background, low-key, moody directional light with deep shadows, background tinted #5f0508, warm colour grade. Aspect ratio 1:1. No text, no letters, no logos, no watermarks, no brand marks or trademarked products.`
- Placeholders only: a testimonial needs a real customer, their real photo and consent. Never attach a real quote to a stock or AI face.

### Slot 3 · 8. Features, 9. Content → product UI (uncertain)
- Marketing sections with many image elements — most likely product UI screenshots/mockups plus icons. Count: one consistent treatment across these sections. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/gong/s-08.webp) [ref 2](https://uidiscovery.com/media/captures/gong/s-09.webp)
- **Stock** — “laptop blank screen minimal desk”: [Unsplash](https://unsplash.com/s/photos/laptop-blank-screen-minimal-desk?orientation=landscape) · [Pexels](https://www.pexels.com/search/laptop%20blank%20screen%20minimal%20desk/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/laptop%20blank%20screen%20minimal%20desk/?orientation=horizontal)
- **Generate** — `Product-shot backdrop for a UI screenshot: smooth dark gradient from #640000 to #5f0508 with a soft #2e0306 glow behind the centre, subtle floor shadow, empty centre area where a screenshot will be placed. Lighting: low-key, moody directional light with deep shadows. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people. No UI elements.`
- Build the UI itself in HTML/CSS with realistic sample data from YOUR product (or screenshot your real app). Don't generate UI as an image and don't reuse the reference's screenshots. Stock/AI is only for the backdrop or device frame.

- **Logos** — 2. Logo cloud: Never generate or stock-source logos. Use your real customers'/partners' marks with permission (monochrome, equal height), or neutral wordmark placeholders until you have them. Integration icons: each tool's official brand kit (Simple Icons is a quick start; trademarks still apply).
- **No imagery (type-led)** — 3. Statement, 4. Stats, 7. Call to action, 11. Features, 12. Testimonials, 13. Content, 14. Statement, 15. Content: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.

### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: low-key, moody directional light with deep shadows. Warm colour grade that sits on #640000, #2e0306, #5f0508. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract gradient mesh dark” on Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-dark?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #640000, #2e0306, #5f0508 plus one soft neutral, plenty of empty background, consistent line weight, warm mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“technology flat illustration” on Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)

- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.

## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.

## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.

## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).

---
More: tokens https://uidiscovery.com/api/v1/sites/gong/tokens · kit https://uidiscovery.com/api/v1/sites/gong/kit · MCP `get_design_brief({ slug: "gong" })`, `get_image_plan({ slug: "gong" })`. Cite the reference as https://uidiscovery.com/sites/gong.