Going
WebsitesFlight deal membership 2M+ travelers use to never overpay…
40 sections
Opening…
About this design
Written from the capture data for Going.
Going (going.com) is a website in the Travel category. Its homepage is captured as 6 sections, top to bottom: hero, statement, features, testimonials, call to action and footer. We also captured its product, customers, about, sign up, log in and blog pages, plus 2 more. The hero leads with “Save up to 90% on flights”.
The capture records a palette of #fffef0, #483cff, #ffffff, #004449, #d7ffc2 and #000000. The largest share of captured homepage sections uses #fffef0 as its CSS background. Suggested token roles are #fffef0 for background and #000000 for text; check them against the screenshot. Headings are set in PP Mori, which it also uses for body copy.
Compared with the 122 other Travel sites in the library, Going sits with the 97% that stay light, and the group's most common heading face is Poppins, where Going uses PP Mori. The average Travel homepage here has 8 sections; this one has 6.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the statement block, for large-type rhythm and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More travel sites
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Sections captured: Hero, Statement, Features, Testimonials, Call to action, Footer, Content, Content, Showcase, Pricing, Content, Features, FAQ, Content, Content, Content, Content, Content, Content, Content, Content, Content, Call to action, About, Content, Content, Content, Blog, Blog, Blog, Content, Content, How it works, Call to action, Content, Content, Content, Content, Content, Content


