Preview the prompt +
# Build brief — an original marketing website in the taste of Generator Hostels
> Reference: https://staygenerator.com · UIDiscovery: https://uidiscovery.com/sites/generator-hostels · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/generator-hostels/full.webp) · [scroll video](https://uidiscovery.com/media/captures/generator-hostels/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Generator Hostels — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Generator Hostels: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Generator Hostels's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Generator Hostels (staygenerator.com): Travel marketing website, dark.
- 10 sections: Showcase → Statement → Features → Call to action → Showcase → Content → Features → Content → Footer.
- Spacing: short, dense bands (median section ≈388px).
- Type: Apercu Pro headings over Trebuchet MS body. Imagery: mostly photography, some typography with little or no imagery.
## 4. Page structure (top to bottom)
### 1. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. About one full screen (765px at 1440), page background; no images (type-led); one primary button, 53 links (link lists / navigation).
- Slots: Heading (~3 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “EUROPE”
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. About one full screen (810px at 1440), page background; 2 image/graphics; 1 text link instead of buttons.
- Slots: Heading (~9 words, like the reference); Body copy; Supporting visual (see image plan); Text link action.
- Topic (tone/length only — never reuse): “FREE BREAKFAST & MORE WHEN YOU BOOK WITH US”
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-02.webp) · imagery: slot 2
### 3. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (262px at 1440), own light band #eeedea; no images (type-led); no interactive controls.
- Slots: Section title (~3 words, like the reference); 3 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “FEATURES”
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-03.webp)
### 4. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Compact band (169px at 1440), page background; no images (type-led); inline form (1 field, e.g. email capture), one primary button.
- Slots: Headline; One sentence of support; One primary action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-04.webp)
### 5. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Compact band (388px at 1440), own light band #eeedea; no images (type-led); 4 text links instead of buttons.
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-05.webp) · imagery: slot 3
### 6. Showcase — show the product (or the result) itself as proof.
- Layout: a large framed visual with a short caption or heading. Compact band (388px at 1440), own light band #eeedea; no images (type-led); 4 text links instead of buttons.
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-06.webp)
### 7. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (308px at 1440), own light band #eeedea; no images (type-led); 3 text links instead of buttons.
- Slots: Heading; Body copy; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-09.webp)
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Compact band (308px at 1440), own light band #eeedea; no images (type-led); 3 text links instead of buttons.
- Slots: Section title; 2 items: icon or visual + short title + 1–2 line description; Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-10.webp)
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (892px at 1440), own light band #eeedea; 1 image/graphic; 13 links (link lists / navigation).
- Slots: Heading; Body copy; Supporting visual (see image plan); Text link action.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-11.webp) · imagery: slot 4
### 10. Footer — navigation, legal and contact — the page's index.
- Layout: multi-column link groups, brand line, legal row. Compact band (301px at 1440), page background; no images (type-led); inline form (2 fields, e.g. email capture), primary + secondary button, 20 links (link lists / navigation).
- Slots: Brand mark + one-line description; 3–5 link columns; Newsletter or contact (optional); Legal row + social icons.
- [Screenshot](https://uidiscovery.com/media/captures/generator-hostels/s-12.webp)
Inner pages also captured (About, Blog, Enterprise, Contact, Security): https://uidiscovery.com/sites/generator-hostels?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#000000` | page background | — |
| foreground | `#ffffff` | body text, headings | 21.0:1 |
| accent | `#43c0b9` | primary buttons, links, highlights — sparingly | 9.5:1 |
| surface | `#171717` | cards, inputs, alternate bands | text on it 17.9:1 |
| muted | `#7fc8d9` | secondary text, borders | 11.2:1 |
Captured palette: `#000000` `#eeedea` `#43c0b9` `#171717` `#ffffff` `#7fc8d9`. Section bands top→bottom: `#000000` → `#eeedea`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #000000;
--foreground: #ffffff;
--accent: #43c0b9;
--surface: #171717;
--muted: #7fc8d9;
--font-heading: "DM Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **DM Sans** (Google Fonts) — reference uses Apercu Pro. “Apercu Pro” is a licensed face — use DM Sans (or Plus Jakarta Sans) as the free stand-in, or license the original.
- Body: **Inter** (Google Fonts) — reference uses Trebuchet MS. “Trebuchet MS” is likely a custom or licensed face. Inter is a neutral stand-in — pick a closer free match by eye from the screenshot.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈388px tall at 1440 (median; range 169–892px, captures cap at 1700px) — short, dense bands. Start with 64–80px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 4 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 6 section screenshots: mostly **photography**, some typography with little or no imagery (dark, cool, Travel). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Showcase → photography
- Photography, seen in the capture (tableware, utensil, fork). (measured from the screenshot) Count: 1. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/generator-hostels/s-01.webp)
- **Stock** — “coastal landscape aerial dark”: [Unsplash](https://unsplash.com/s/photos/coastal-landscape-aerial-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/coastal%20landscape%20aerial%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/coastal%20landscape%20aerial%20dark/?orientation=horizontal)
- **Generate** — `Photograph: coastal landscape aerial. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #000000, #43c0b9, #171717. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 2 · 2. Statement → photography
- Photography, seen in the capture (utensil, tableware, fork). (measured from the screenshot) Count: a set of ~2 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/generator-hostels/s-02.webp)
- **Stock** — “boutique hotel room daylight dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20dark/?orientation=vertical)
- **Generate** — `Photograph: boutique hotel room daylight. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #000000, #43c0b9, #171717. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Showcase → photography
- Photography, seen in the capture (people, adult, crowd). (measured from the screenshot) Count: 1. Aspect: 16:10. Look first: [ref 1](https://uidiscovery.com/media/captures/generator-hostels/s-05.webp)
- **Stock** — “boutique hotel room daylight close up dark”: [Unsplash](https://unsplash.com/s/photos/boutique-hotel-room-daylight-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/boutique%20hotel%20room%20daylight%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/boutique%20hotel%20room%20daylight%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: boutique hotel room daylight close up. Composition: centred subject with even space around it. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #eeedea, #43c0b9, #171717. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:10. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 9. Content → photography
- Travel references lean on photography. Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/generator-hostels/s-11.webp)
- **Stock** — “traveler on mountain trail wide shot dark”: [Unsplash](https://unsplash.com/s/photos/traveler-on-mountain-trail-wide-shot-dark?orientation=portrait) · [Pexels](https://www.pexels.com/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/traveler%20on%20mountain%20trail%20wide%20shot%20dark/?orientation=vertical)
- **Generate** — `Photograph: traveler on mountain trail wide shot. Composition: simple composition with one focal point. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #eeedea, #43c0b9, #171717. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 3. Features, 4. Call to action, 6. Showcase, 7. Content, 8. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Icons** — 10. Footer: Use one open-source icon set at one stroke weight — Lucide, Phosphor or Heroicons (MIT) — tinted with the text or accent token. Social icons: Simple Icons.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #43c0b9 and #7fc8d9 on a #000000 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“abstract dark gradient 3d” on Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=landscape) (same query works on Pexels/Pixabay)
- **illustration** — generate `Flat vector illustration: coastal landscape aerial, friendly simplified shapes, limited palette of #000000, #43c0b9, #171717 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.` · stock: [“travel flat illustration” on Unsplash](https://unsplash.com/s/photos/travel-flat-illustration?orientation=landscape) (same query works on Pexels/Pixabay)
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/generator-hostels/tokens · kit https://uidiscovery.com/api/v1/sites/generator-hostels/kit · MCP `get_design_brief({ slug: "generator-hostels" })`, `get_image_plan({ slug: "generator-hostels" })`. Cite the reference as https://uidiscovery.com/sites/generator-hostels.
