Ethos

Ethos (ethos.com) is a website in the Finance category. Its homepage is captured as 4 sections, top to bottom: hero, call to action and content. We also captured its product, customers, about, sign up, blog and careers pages, plus 2 more. The hero leads with “Life insurance for any budget”.

The capture records a palette of #59f8b1, #ffffff, #faf9f5, #000000, #272727 and #010000. The largest share of captured homepage sections uses #05594f as its CSS background. Suggested token roles are #05594f for background and #ffffff for text; check them against the screenshot. Headings are set in Portada, body copy in Hauss.

Compared with the 162 other Finance sites in the library, Ethos sits with the 91% that stay light, and the group's most common heading face is Inter, where Ethos uses Portada. The average Finance homepage here has 8 sections; this one has 4.

Worth studying here: the hero, for the relationship between imagery, type and navigation, the closing call to action, for contrast and copy length and the showcase, for image scale, grouping and visual emphasis. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.