Down Dog

Down Dog (downdogapp.com) is a website in the Health & Fitness category. Its homepage is captured as 5 sections, top to bottom: hero, content, features and content. We also captured its sign up, careers and security pages. The hero leads with “A new practice every time.”.

The capture records a palette of #0e0e0f, #ffffff and #8c8c8c. The largest share of captured homepage sections uses #0e0e0f as its CSS background. Suggested token roles are #0e0e0f for background and #ffffff for text; check them against the screenshot. Headings are set in Plus Jakarta Sans, which it also uses for body copy.

Compared with the 191 other Health & Fitness sites in the library, Down Dog is one of the 10% that go dark, and the group's most common heading face is Inter, where Down Dog uses Plus Jakarta Sans. The average Health & Fitness homepage here has 8 sections; this one has 5.

Worth studying here: the hero, for the relationship between imagery, type and navigation and the features block, for how benefits are grouped and paced. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.

More references: browse all websites.