16 sections
Opening…
About this design
Written from the capture data for AXA.
AXA (axa.com) is a website in the Finance category. Its homepage is captured as 9 sections, top to bottom: hero, features, stats, content, features, blog and footer. We also captured its about and blog pages. The hero leads with “STRATEGY”.
The capture records a palette of #ffffff, #343c3d, #757575, #4975ba, #014750 and #f5f5f5. The largest share of captured homepage sections uses #ffffff as its CSS background. Suggested token roles are #ffffff for background and #343c3d for text; check them against the screenshot. Headings are set in Publico Headline, body copy in Source Sans Pro.
Compared with the 162 other Finance sites in the library, AXA sits with the 91% that stay light, and the group's most common heading face is Inter, where AXA uses Publico Headline. The average Finance homepage here has 8 sections; this one has 9.
Worth studying here: the hero, for the relationship between imagery, type and navigation, the features block, for how benefits are grouped and paced and the stats band, for how numbers are sized against their labels. Open any section for its palette, fonts and a build prompt you can hand to Claude, Cursor or v0.
More references: browse all websites.
More finance sites
Related searches
Sections captured: Hero, Features, Stats, Content, Content, Features, Blog, Blog, Footer, Content, Content, About, Content, Content, Showcase, Blog


