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# Build brief — an original marketing website in the taste of Aurora Solar
> Reference: https://aurorasolar.com · UIDiscovery: https://uidiscovery.com/sites/aurora-solar · captured 2026-09-23 at a 1440px desktop viewport (+ 390px iPhone shots) · [full page](https://uidiscovery.com/media/captures/aurora-solar/full.png) · [scroll video](https://uidiscovery.com/media/captures/aurora-solar/preview.mp4)
## 1. Goal
Build an original marketing website for **[the user's brand]** that feels as considered as Aurora Solar — same structure, rhythm and polish, entirely new identity and content.
## 2. Originality rules
- Build an ORIGINAL design for the user's own brand in the same *taste* as Aurora Solar: structure, rhythm, hierarchy, palette mood and type pairing.
- Never reuse Aurora Solar's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
- Reference screenshots are for looking at, not for embedding or tracing.
## 3. The taste, in short
- Aurora Solar (aurorasolar.com): Technology marketing website, dark.
- 13 sections: Hero → Statement → Content → Statement → Features → Content → Features → Content → Blog → Call to action.
- Spacing: about a screen per idea (median section ≈694px).
- Hero headline: 9 words — a full sentence; keep yours to one thought.
- Type: one family (Roobert). Imagery: mostly typography with little or no imagery, some photography.
## 4. Page structure (top to bottom)
### 1. Hero — state what the product is and for whom in one glance, and offer the primary action.
- Layout: headline-led stack: eyebrow → H1 → supporting line → actions, with a visual beside or below. About one full screen (918px at 1440), own light band #ffffff; 1 image/graphic; primary + secondary button.
- Slots: Eyebrow / announcement pill (optional); H1 (~9 words, like the reference); Supporting line, 1–2 sentences; Primary + secondary action; Hero visual (see image plan).
- Topic (tone/length only — never reuse): “Accurate at every stage, from design to signed permit”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-01.webp) · imagery: slot 1
### 2. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (337px at 1440), page background; no images (type-led); no interactive controls.
- Slots: Heading (~5 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Why solar professionals choose Aurora”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-02.webp)
### 3. Content — supporting content that deepens one idea.
- Layout: text + media block. Compact band (392px at 1440), page background; 3 image/graphics; no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Accuracy, not approximations”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-03.webp) · imagery: slot 2
### 4. Statement — a large-type moment that sets tone and pace.
- Layout: oversized typography with lots of space. Compact band (338px at 1440), own light band #ffffff; no images (type-led); no interactive controls.
- Slots: Heading (~3 words, like the reference); Body copy.
- Topic (tone/length only — never reuse): “Residential Solutions”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-04.webp)
### 5. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (660px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Design every project right”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-05.webp) · imagery: slot 3
### 6. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (666px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~4 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Automate the design process”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-06.webp) · imagery: slot 4
### 7. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (694px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~6 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Scale design capacity without adding headcount”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-07.webp) · imagery: slot 5
### 8. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Half to one screen (709px at 1440), own light band #ffffff; 1 image/graphic; 1 text link instead of buttons.
- Slots: Section title (~8 words, like the reference); 3 items: icon or visual + short title + 1–2 line description; Text link action.
- Topic (tone/length only — never reuse): “Convert drone data to a design-ready roof model”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-08.webp) · imagery: slot 6
### 9. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (809px at 1440), own light band #ffffff; no images (type-led); one primary button.
- Slots: Heading (~6 words, like the reference); Body copy; One primary action.
- Topic (tone/length only — never reuse): “The end-to-end platform your business needs”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-09.webp)
### 10. Features — explain the key benefits, grouped so each can be scanned in seconds.
- Layout: section title over a grid or alternating rows of benefit items. Tall, ≈1.9 screens (1700px at 1440), own light band #ffffff; 34 image elements (icons, logos, product UI — not 34 photos); no interactive controls; 6 headings → ~5 items under a title.
- Slots: Section title (~3 words, like the reference); 5 items: icon or visual + short title + 1–2 line description.
- Topic (tone/length only — never reuse): “Dustin M.”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-10.webp)
### 11. Content — supporting content that deepens one idea.
- Layout: text + media block. About one full screen (1107px at 1440), own light band #ffffff; 15 images/icons (a set of cards or a small gallery); no interactive controls.
- Slots: Heading (~5 words, like the reference); Body copy; Supporting visual (see image plan).
- Topic (tone/length only — never reuse): “Trusted by the industry's best”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-11.webp) · imagery: slot 1
### 12. Blog — signal an active, credible team through recent writing.
- Layout: 3-up card grid: image, title, meta. About one full screen (1137px at 1440), own light band #f8f8f8; 6 images/icons (a set of cards or a small gallery); 3 buttons (tabs, toggles or per-card actions), 27 links (link lists / navigation); 6 headings → ~5 items under a title.
- Slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Topic (tone/length only — never reuse): “Resources to help you grow”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-12.webp) · imagery: slot 1
### 13. Call to action — close the page with one clear next step.
- Layout: short headline + one primary action on a contrasting band. Half to one screen (580px at 1440), own light band #f8f8f8; 2 image/graphics; one primary button.
- Slots: Headline (~9 words, like the reference); One sentence of support; One primary action.
- Topic (tone/length only — never reuse): “Get Started Discover what you can do with Aurora”
- [Screenshot](https://uidiscovery.com/media/captures/aurora-solar/s-13.webp) · imagery: slot 1
Inner pages also captured (Pricing, About, Sign up, Blog, Docs, Enterprise, Careers, Contact): https://uidiscovery.com/sites/aurora-solar?view=pages
## 5. Design system
### Colour
| Role | Hex | Use | Contrast on background |
|---|---|---|---|
| background | `#010916` | page background | — |
| foreground | `#ffffff` | body text, headings | 20.0:1 |
| accent | `#c294fd` | primary buttons, links, highlights — sparingly | 8.5:1 |
| surface | `#010916` | cards, inputs, alternate bands | text on it 20.0:1 |
| muted | `#707681` | secondary text, borders | 4.4:1 — borders / large text only |
Captured palette: `#010916` `#ffffff` `#f8f8f8` `#c294fd` `#707681`. Section bands top→bottom: `#ffffff` → `#010916` → `#f8f8f8`. Roles are assigned automatically — sanity-check them against the screenshot. Keep the palette's *mood* (dark, cool) and proportions; swap the accent for the user's brand colour.
### Tokens
```css
:root {
--background: #010916;
--foreground: #ffffff;
--accent: #c294fd;
--surface: #010916;
--muted: #707681;
--font-heading: "Manrope", ui-sans-serif, system-ui, sans-serif;
--font-body: "Manrope", ui-sans-serif, system-ui, sans-serif;
--radius: 12px; /* calibrate from the screenshot */
}
/* Tailwind v4 — in globals.css after @import "tailwindcss"; */
@theme {
--color-background: var(--background);
--color-foreground: var(--foreground);
--color-accent: var(--accent);
--color-surface: var(--surface);
--color-muted: var(--muted);
--font-heading: var(--font-heading);
--font-sans: var(--font-body);
}
```
### Typography
- Headings: **Manrope** (Google Fonts) — reference uses Roobert. “Roobert” is a licensed face — use Manrope (or Figtree) as the free stand-in, or license the original.
- Body: same family — a single-family system; create contrast with size and weight, not a second face.
- Scale (starting point, sizes weren't measured — calibrate against the 1440px screenshot): display clamp(2.5rem, 5vw, 4.25rem), h2 clamp(1.75rem, 3vw, 2.5rem), h3 1.25rem, body 1rem–1.125rem / 1.6, small 0.875rem. Headings: tight tracking (-0.02em), line-height 1.05–1.15.
### Spacing & rhythm
Sections run ≈694px tall at 1440 (median; range 337–1700px, captures cap at 1700px) — roughly a screen per idea. Start with 96–120px vertical padding per section on desktop and about two-thirds of that on mobile. The background changes 3 times down the page — use band changes to mark chapters. 8px spacing grid, 1200–1280px max content width, 24px (mobile) / 32–48px (desktop) gutters.
### Shape, depth & theme
Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots. Dark-first; for a light mode swap background ↔ foreground, lighten the surface, keep the accent and re-check contrast.
## 6. Imagery plan
Measured from 8 section screenshots: mostly **typography with little or no imagery**, some photography (dark, cool, Technology). Still glance at the linked screenshots to match the exact mood.
### Slot 1 · 1. Hero, 11. Content, 12. Blog, 13. Call to action → illustration (uncertain)
- Light Technology section with a few graphics — illustration, icon art or a product shot. Count: one consistent treatment across these sections. Aspect: 16:9 full-bleed (or 21:9). Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-01.webp) [ref 2](https://uidiscovery.com/media/captures/aurora-solar/s-11.webp) [ref 3](https://uidiscovery.com/media/captures/aurora-solar/s-12.webp) [ref 4](https://uidiscovery.com/media/captures/aurora-solar/s-13.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #ffffff, #c294fd, #010916 plus one soft neutral, plenty of empty background, consistent line weight, cool mood. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
### Slot 2 · 3. Content → abstract 3D / gradient (uncertain)
- Dark Technology section with a few graphics — typically abstract 3D/gradient art or a product shot. Count: a set of ~3 in one consistent style. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-03.webp)
- **Stock** — “abstract dark gradient 3d”: [Unsplash](https://unsplash.com/s/photos/abstract-dark-gradient-3d?orientation=portrait) · [Pexels](https://www.pexels.com/search/abstract%20dark%20gradient%203d/?orientation=portrait) · [Pixabay](https://pixabay.com/images/search/abstract%20dark%20gradient%203d/?orientation=vertical)
- **Generate** — `Abstract 3D render: soft, glossy glass-like shapes and a smooth gradient in #c294fd and #707681 on a #010916 background. Lighting: low-key, moody directional light with deep shadows; cool tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 4:5. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 3 · 5. Features → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-05.webp)
- **Stock** — “3d glass shapes render close up dark”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #c294fd, #010916. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 4 · 6. Features → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-06.webp)
- **Stock** — “minimal desk with laptop close up dark”: [Unsplash](https://unsplash.com/s/photos/minimal-desk-with-laptop-close-up-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/minimal%20desk%20with%20laptop%20close%20up%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/minimal%20desk%20with%20laptop%20close%20up%20dark/?orientation=horizontal)
- **Generate** — `Photograph: minimal desk with laptop close up. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #c294fd, #010916. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 5 · 7. Features → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-07.webp)
- **Stock** — “abstract gradient mesh wide shot dark”: [Unsplash](https://unsplash.com/s/photos/abstract-gradient-mesh-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/abstract%20gradient%20mesh%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: abstract gradient mesh wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #c294fd, #010916. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
### Slot 6 · 8. Features → photography
- Photography, seen in the capture (map). (measured from the screenshot) Count: 1. Aspect: 4:3. Look first: [ref 1](https://uidiscovery.com/media/captures/aurora-solar/s-08.webp)
- **Stock** — “3d glass shapes render wide shot dark”: [Unsplash](https://unsplash.com/s/photos/3d-glass-shapes-render-wide-shot-dark?orientation=landscape) · [Pexels](https://www.pexels.com/search/3d%20glass%20shapes%20render%20wide%20shot%20dark/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/3d%20glass%20shapes%20render%20wide%20shot%20dark/?orientation=horizontal)
- **Generate** — `Photograph: 3d glass shapes render wide shot. Composition: tight crop, identical framing and background across the whole set. Lighting: low-key, moody directional light with deep shadows. Cool colour grade that sits on #ffffff, #c294fd, #010916. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 4:3. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **No imagery (type-led)** — 2. Statement, 4. Statement, 9. Content, 10. Features: No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
- **Licences:** Unsplash and Pexels images are free for commercial use under their own licences; Pixabay under the Pixabay Content License. Check each image's page before use, credit the photographer when asked (good practice anyway), and skip images showing logos, trademarks, branded products or identifiable people without a release.
- **AI generation:** the prompts work with any image model (GPT Image, Imagen, Flux, Midjourney, Firefly, SDXL…) — check its commercial-use terms. Never put the reference brand's name or “in the style of <brand>” in a prompt.
- **Never** download, trace or re-host the reference's own images, illustrations, product shots or logos.
## 7. Build steps
1. Confirm brand, product, audience and the primary action with the user.
2. Set up the tokens (CSS variables / Tailwind @theme) and load the fonts.
3. Build the sections in order, mobile-first, with each reference screenshot open.
4. Write original copy for every slot — match length and tone, never the words.
5. Source every image via the imagery plan (stock or generated); compress it and record credits.
6. Run the checklist at 390 / 768 / 1440px and fix what fails.
## 8. Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Performance: modern image formats with width/height set, lazy-load below the fold, ≤ 2 font families with font-display: swap, LCP < 2.5s.
- [ ] prefers-reduced-motion respected; animations under ~300ms and never blocking content.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
## 9. If you use Next.js + Tailwind
Paste the @theme block into globals.css, load fonts with next/font/google, make each section a server component in components/sections/, use next/image with explicit sizes, and keep client components for interactive bits only (menus, toggles, accordions).
---
More: tokens https://uidiscovery.com/api/v1/sites/aurora-solar/tokens · kit https://uidiscovery.com/api/v1/sites/aurora-solar/kit · MCP `get_design_brief({ slug: "aurora-solar" })`, `get_image_plan({ slug: "aurora-solar" })`. Cite the reference as https://uidiscovery.com/sites/aurora-solar.
