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# Build brief — an original statement section in the taste of Kettle & Fire
> Reference: [screenshot](https://uidiscovery.com/media/captures/kettle-and-fire/s-06.webp) (2880×1120, 1440px viewport @2x) · UIDiscovery: https://uidiscovery.com/sections/kettle-and-fire-6 · source https://www.kettleandfire.com
## Goal
Build an original statement section for **[the user's brand]**. Its job: a large-type moment that sets tone and pace.
## Originality rules
- Never reuse Kettle & Fire's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
## Layout
- Pattern: oversized typography with lots of space. Half to one screen (560px at 1440), own dark band #221e1e; no images (type-led); one primary button.
- Content slots: Heading (~9 words, like the reference); Body copy; One primary action.
- Reference headline (tone/length only — never reuse): “It’s our Mission to Improve the way we eat”
- Responsive: stack columns below 768px keeping the order heading → body → action → visual; test at 390 / 768 / 1440px.
## Design tokens
- Colour: section background `#221e1e`, text `#221e1e` (1.0:1), accent `#db1e14` (3.3:1), surface `#ffffff`, muted `#f5e3bc`. Keep the mood; swap the accent for the user's brand colour.
- Type: headings **Inter** (stand-in for Coastal), body **Inter** (stand-in for Excelsior).
- Shape: Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots.
- Full tokens (CSS/Tailwind): https://uidiscovery.com/api/v1/sites/kettle-and-fire/tokens?format=tailwind
## Imagery
Best guess: mostly **typography with little or no imagery** (light, warm, Food & Drink). Inferred from element counts, colours and industry — not from the pixels — so open the linked screenshots and match the real style before sourcing anything.
### Slot 1 · Statement → no imagery (type-led)
- Type-led — no real imagery in the capture; colour, type and spacing carry it. (measured from the screenshot) Count: 1. Aspect: 4:5. Look first: [ref 1](https://uidiscovery.com/media/captures/kettle-and-fire/s-06.webp)
- No imagery needed — type, spacing and colour do the work. If the screenshot shows a background graphic, rebuild it in CSS (gradient, grid, noise) or a short muted video, not a stock photo.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: plated dish overhead natural light. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Warm colour grade that sits on #221e1e, #db1e14, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #db1e14 and #f5e3bc on a #fff5db background. Lighting: soft natural daylight, airy and high-key; warm tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Licences:** check each stock image's licence page (Unsplash/Pexels licences, Pixabay Content License), credit when asked, avoid logos, brands and identifiable people; check your image model's commercial terms; never reuse the reference's own images or logos.
## Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
If you use Next.js + Tailwind: one server component for the section, next/image with explicit sizes, next/font for type, Tailwind v4 @theme tokens from the link above.
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Whole-site brief: https://uidiscovery.com/api/v1/brief?slug=kettle-and-fire · MCP `get_design_brief({ id: "kettle-and-fire-6" })`, `get_image_plan({ id: "kettle-and-fire-6" })`. Cite the reference as https://uidiscovery.com/sections/kettle-and-fire-6.
