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# Build brief — an original blog section in the taste of Buffer
> Reference: [screenshot](https://uidiscovery.com/media/captures/buffer/ps-02-01.webp) (2880×1590, 1440px viewport @2x) · UIDiscovery: https://uidiscovery.com/sections/buffer-p02-01 · source https://buffer.com
## Goal
Build an original blog section for **[the user's brand]**. Its job: signal an active, credible team through recent writing.
## Originality rules
- Never reuse Buffer's logo, name, product imagery, illustrations, icons, screenshots or copy. Write new copy for the user's product.
- If the user hasn't said what their product is, ask first (or use clearly marked placeholders like [Brand], [Product], [Audience]).
## Layout
- Pattern: 3-up card grid: image, title, meta. About one full screen (795px at 1440), own light band #f1f1ea; 8 images/icons (a set of cards or a small gallery); 12 links (link lists / navigation); 6 headings → ~5 items under a title.
- Content slots: Title + “All posts” link; 3 post cards: cover image, title, date/author.
- Reference headline (tone/length only — never reuse): “Top posts”
- Responsive: stack columns below 768px keeping the order heading → body → action → visual; test at 390 / 768 / 1440px.
## Design tokens
- Colour: section background `#f1f1ea`, text `#213130` (12.0:1), accent `#337047` (5.2:1), surface `#ffffff`, muted `#b0ec9c`. Keep the mood; swap the accent for the user's brand colour.
- Type: headings **Inter** (stand-in for Stolzl), body **Figtree**.
- Shape: Radii and shadows weren't measured. Read exact corner radius, border and shadow treatment from the screenshots.
- Full tokens (CSS/Tailwind): https://uidiscovery.com/api/v1/sites/buffer/tokens?format=tailwind
## Imagery
Best guess: mostly **illustration** (light, natural, earthy, Marketing). Inferred from element counts, colours and industry — not from the pixels — so open the linked screenshots and match the real style before sourcing anything.
### Slot 1 · Blog → illustration (uncertain)
- Light Marketing section with a few graphics — illustration, icon art or a product shot. Count: a set of ~8 in one consistent style. Aspect: 3:2. Look first: [ref 1](https://uidiscovery.com/media/captures/buffer/ps-02-01.webp)
- **Stock** — “technology flat illustration”: [Unsplash](https://unsplash.com/s/photos/technology-flat-illustration?orientation=landscape) · [Pexels](https://www.pexels.com/search/technology%20flat%20illustration/?orientation=landscape) · [Pixabay](https://pixabay.com/images/search/technology%20flat%20illustration/?orientation=horizontal)
- **Generate** — `Flat vector illustration: abstract gradient mesh, friendly simplified shapes, limited palette of #f1f1ea, #337047, #ffffff plus one soft neutral, plenty of empty background, consistent line weight, natural, earthy mood. Aspect ratio 3:2. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- Uncertain: this could equally be photography, a product shot or icon art — open the reference screenshots and match what you see.
### If the screenshots show a different style
Open the refs first and name what you actually see (photo / product UI / illustration / abstract gradient or 3D / type only). If it differs from the guess, switch routes — UI is built in code, type-only needs no image, otherwise:
- **photography** — generate `Photograph: abstract gradient mesh. Composition: wide shot, subject off-centre to one side, generous clean negative space for the headline. Lighting: soft natural daylight, airy and high-key. Natural, earthy colour grade that sits on #f1f1ea, #337047, #ffffff. Photorealistic, natural textures, shallow depth of field, 35mm lens. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **abstract 3D / gradient** — generate `Abstract 3D render: soft, matte clay shapes and a smooth gradient in #337047 and #b0ec9c on a #fefdfb background. Lighting: soft natural daylight, airy and high-key; natural, earthy tone. Minimal and calm, generous negative space on one side for text. Aspect ratio 16:9. No text, no letters, no logos, no watermarks, no brand marks or trademarked products, no recognisable real people.`
- **Licences:** check each stock image's licence page (Unsplash/Pexels licences, Pixabay Content License), credit when asked, avoid logos, brands and identifiable people; check your image model's commercial terms; never reuse the reference's own images or logos.
## Acceptance checklist
- [ ] Responsive at 390px, 768px and 1440px — no horizontal scroll, tap targets ≥ 44px on mobile.
- [ ] Colour contrast WCAG AA: 4.5:1 body text, 3:1 large text and UI; visible focus states; full keyboard navigation.
- [ ] Semantic HTML: one <h1>, ordered headings, landmarks (header/nav/main/footer), labelled form fields, alt text on meaningful images.
- [ ] Originality: no copied logos, images, illustrations or copy from the reference; every image licensed or generated; credits recorded.
If you use Next.js + Tailwind: one server component for the section, next/image with explicit sizes, next/font for type, Tailwind v4 @theme tokens from the link above.
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Whole-site brief: https://uidiscovery.com/api/v1/brief?slug=buffer · MCP `get_design_brief({ id: "buffer-p02-01" })`, `get_image_plan({ id: "buffer-p02-01" })`. Cite the reference as https://uidiscovery.com/sections/buffer-p02-01.
