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Creative · Reference
Creative: Kraft grocery bag with a stomach-shaped cutout showing groceries inside
A brown kraft shopping bag photographed against a plain light grey backdrop in soft, even light. A large die-cut shaped like a stomach shows colourful produce inside: greens, celery, banana, broccoli, carrots and an apple. The natural brown paper sets off the vivid food colours. This is a documentary-style photo of an ambient packaging campaign.
Reference image for inspiration. Editable source files are not included.
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