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Poster · Reference

Poster: Airliner wing and red-cross tail on an empty desaturated tarmac

The photo is almost monochrome, in warm greys: a dramatic cloudy sky over a flat, empty concrete apron with white painted lines. The only strong colour is the brand red, on the tail fin, one runway line, the headline and the angled tab, so the eye moves from the tail to the offer. Wide negative space and understated lighting give it a restrained, editorial Swiss-design finish.

Reference image for inspiration. Editable source files are not included.