Kite made of stacked service words in a rotated square

Reference found on Pinterest, saved by Payal Sumani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Kite made of stacked service words in a rotated square

An off-white textured paper background with a restrained two-colour palette of navy and mustard yellow. The focal point is a clever typographic kite in which the agency's service words, tilted 45 degrees, build the diamond shape. Triangle pennant bunting in alternating navy and yellow adds a festive touch in the corner. The finish is flat with generous negative space.

Palette

#f6f6f6
#d8d7d8
#b9bbc4
#979bae
#f4bf6d

Layout: A diamond made of rotated stacked words forms the kite body in the upper centre, with a yellow triangle tail and a navy curved string sweeping to the bottom right. Bunting crosses the top-left corner, the logo sits top right, and the centred greeting and small caps message sit at the bottom with a yellow divider.
Typography: Bold geometric sans caps in navy of varying weights for the kite words, a medium geometric sans for the greeting, and small tracked sans caps for the body

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Kite made of stacked service words in a rotated square.
- Look and feel: An off-white textured paper background with a restrained two-colour palette of navy and mustard yellow. The focal point is a clever typographic kite in which the agency's service words, tilted 45 degrees, build the diamond shape. Triangle pennant bunting in alternating navy and yellow adds a festive touch in the corner. The finish is flat with generous negative space.
- Layout: A diamond made of rotated stacked words forms the kite body in the upper centre, with a yellow triangle tail and a navy curved string sweeping to the bottom right. Bunting crosses the top-left corner, the logo sits top right, and the centred greeting and small caps message sit at the bottom with a yellow divider.
- Typography: Bold geometric sans caps in navy of varying weights for the kite words, a medium geometric sans for the greeting, and small tracked sans caps for the body
- Colours: #f6f6f6, #d8d7d8, #b9bbc4, #979bae, #f4bf6d (background #f6f6f6, text #979bae, accent #f4bf6d).
- Mood and details: clean, confident, festive, typographic kite, bunting, kite string, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/709035535132044778-2b89a7dba780.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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