Reference found on Pinterest, saved by Swathi Kumar Shetty. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Giant kite with cotton-rope lettering

A bright blue sky with fluffy clouds and blurred treetops at the bottom edges. The hero is a textured pale-blue paper kite with a rope frame, and the festival name is sculpted in 3D cotton cord with thin coloured threads woven through it. Streaming ribbon tassels, satin bows on the tail and scattered pastel mini kites with sparkles add movement. The finish is a soft, sunny, tactile 3D render.

Palette

#dfeaf7
#c8ddf4
#a9c8ea
#ecdec6
#b5a891
#e2c684

Layout: Logo sits small at the top left. A large tilted kite fills the upper two-thirds, with the greeting spelled in rope across it. Its tail of orange, green and yellow bows sweeps to the bottom left. Body copy with a vertical rule and the URL sits at the bottom right.
Typography: Hand-formed script lettering made from twisted cream cotton rope, with a small orange italic serif accent; compact bold condensed sans for body copy.

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3d
typographic
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ribbons
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pastel kites
clouds
joyful
soft
crafted

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Giant kite with cotton-rope lettering.
- Look and feel: A bright blue sky with fluffy clouds and blurred treetops at the bottom edges. The hero is a textured pale-blue paper kite with a rope frame, and the festival name is sculpted in 3D cotton cord with thin coloured threads woven through it. Streaming ribbon tassels, satin bows on the tail and scattered pastel mini kites with sparkles add movement. The finish is a soft, sunny, tactile 3D render.
- Layout: Logo sits small at the top left. A large tilted kite fills the upper two-thirds, with the greeting spelled in rope across it. Its tail of orange, green and yellow bows sweeps to the bottom left. Body copy with a vertical rule and the URL sits at the bottom right.
- Typography: Hand-formed script lettering made from twisted cream cotton rope, with a small orange italic serif accent; compact bold condensed sans for body copy.
- Colours: #dfeaf7, #c8ddf4, #a9c8ea, #ecdec6, #b5a891, #e2c684 (background #dfeaf7, text #b5a891, accent #e2c684).
- Mood and details: joyful, soft, crafted, kite, rope lettering, ribbons, fabric bows, pastel kites, clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/806636983302805350-d0e55a94cf32.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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