Family flying kites and cycling in a windy field

Reference found on Pinterest, saved by Violette Ghosh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Family flying kites and cycling in a windy field

A textured, gouache-style digital illustration of a breezy afternoon. The dusty teal sky shades into warm golden grass, and a tree branch frames the top-right corner. Colourful pink, green and blue kites with long tails fly across the frame while leaves swirl in the wind. The characters have stylised long limbs and are lit by warm sunlight. The grainy brush texture gives the scene a nostalgic, storybook feel.

Palette

#839079
#c5bf97
#9fa68e
#ae6e43
#874b2e
#e8e0b6

Layout: A left-aligned headline block sits in the top-left sky. The illustrated action runs across the middle and lower half, with a father running beside a child on a bike and a woman photographing them. A small greeting sits bottom right.
Typography: Condensed, all-caps white sans in light weight with tight leading; the same font at a smaller size for the sign-off.

illustrated
retro
kites
kite strings
bicycle
family
flying leaves
joyful
nostalgic
playful

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Family flying kites and cycling in a windy field.
- Look and feel: A textured, gouache-style digital illustration of a breezy afternoon. The dusty teal sky shades into warm golden grass, and a tree branch frames the top-right corner. Colourful pink, green and blue kites with long tails fly across the frame while leaves swirl in the wind. The characters have stylised long limbs and are lit by warm sunlight. The grainy brush texture gives the scene a nostalgic, storybook feel.
- Layout: A left-aligned headline block sits in the top-left sky. The illustrated action runs across the middle and lower half, with a father running beside a child on a bike and a woman photographing them. A small greeting sits bottom right.
- Typography: Condensed, all-caps white sans in light weight with tight leading; the same font at a smaller size for the sign-off.
- Colours: #839079, #c5bf97, #9fa68e, #ae6e43, #874b2e, #e8e0b6 (background #839079, text #e8e0b6, accent #874b2e).
- Mood and details: joyful, nostalgic, playful, kites, kite strings, bicycle, family, flying leaves.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/57913545178438477-dd0519026b77.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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