White flat kite whose string ends in rising letters

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Makar Sankranti · Instagram post · Reference

White flat kite whose string ends in rising letters

Solid black background with a flat white kite silhouette and a thin white string. The focal point is the keyword itself, whose letters climb along the string as if being pulled skyward. Lime-green highlights on the intro line and festival name give a tech-startup feel. It is a flat vector with no textures and no gradients.

Palette

  • #000000
  • #020202
  • #1b1e17
  • #414833
  • #676d5a
Layout
The brand wordmark sits at top left, and a white kite with a bow-tie tail floats upper right. Its string runs down to the last letter of a big word whose letters step upward like a staircase. The text block is left-aligned in the lower-left third, with lots of black negative space around it.
Typography
Wide, bold geometric sans. The oversized keyword has letters that climb in baseline and shrink in size, set with lime-green caps accents and white lowercase body text.

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  • minimal
  • typographic
  • dark
  • flat
  • kite
  • kite string
  • ascending letters
  • bold
  • modern
  • aspirational

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