Clear eyeglasses held up to a sky full of kites

Reference found on Pinterest, saved by Manish Kumar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Clear eyeglasses held up to a sky full of kites

A bright blue sky fades into white clouds at the bottom. Crystal-clear acetate frames are held up to the sky, and the kites seen through the lenses are crisp while those outside are blurred, which shows off sharp vision. Pink, red and orange kites add pops of colour. The lighting is clean daylight with an airy, soft vignette.

Palette

#f8fcfe
#d3e9f4
#6fbae2
#9ccce6
#bddbeb
#4aa0d4

Layout: Transparent glasses held by fingertips at both edges span the upper-middle of the frame, with kites sharp inside the lenses and soft outside them. Centered stacked headline, greeting and logo sit in the lower half over hazy clouds.
Typography: Bold condensed sans caps in mid blue for the headline, with a thin sans caps for the greeting and a boxed logo lockup

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photographic
bright
minimal
kites
eyeglasses
clouds
blue sky
fingers holding frames
uplifting
fresh
cheerful

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Clear eyeglasses held up to a sky full of kites.
- Look and feel: A bright blue sky fades into white clouds at the bottom. Crystal-clear acetate frames are held up to the sky, and the kites seen through the lenses are crisp while those outside are blurred, which shows off sharp vision. Pink, red and orange kites add pops of colour. The lighting is clean daylight with an airy, soft vignette.
- Layout: Transparent glasses held by fingertips at both edges span the upper-middle of the frame, with kites sharp inside the lenses and soft outside them. Centered stacked headline, greeting and logo sit in the lower half over hazy clouds.
- Typography: Bold condensed sans caps in mid blue for the headline, with a thin sans caps for the greeting and a boxed logo lockup
- Colours: #f8fcfe, #d3e9f4, #6fbae2, #9ccce6, #bddbeb, #4aa0d4 (background #f8fcfe, text #4aa0d4, accent #6fbae2).
- Mood and details: uplifting, fresh, cheerful, kites, eyeglasses, clouds, blue sky, fingers holding frames.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/659425570488768267-18e3aa11d6e8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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