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Makar Sankranti · Instagram post · Reference

Brand monogram with a kite string spool and a flying kite

A textured orange background, like painted plaster, shades into coral-red at the bottom. A white logo monogram is the focal point, integrated with a realistic orange-thread firki spool, and a fine white string leads up to a violet kite with teal corners flanked by wispy white clouds. The warm, saturated palette and soft shadows give it a tactile, minimal finish.

Palette

#e76a24
#de4745
#ea9c76
#fdfaf8
#f2c9b8

Layout: A large white brand monogram sits centred, with a firki spool resting across its lower part and a string rising to a purple kite between clouds at the top. The greeting is centred below it, social icons sit bottom left and the tagline and URL sit bottom right.
Typography: Bold clean sans caps for the festival name, with a light, widely tracked sans for HAPPY and a small sans for the footer

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Brand monogram with a kite string spool and a flying kite.
- Look and feel: A textured orange background, like painted plaster, shades into coral-red at the bottom. A white logo monogram is the focal point, integrated with a realistic orange-thread firki spool, and a fine white string leads up to a violet kite with teal corners flanked by wispy white clouds. The warm, saturated palette and soft shadows give it a tactile, minimal finish.
- Layout: A large white brand monogram sits centred, with a firki spool resting across its lower part and a string rising to a purple kite between clouds at the top. The greeting is centred below it, social icons sit bottom left and the tagline and URL sit bottom right.
- Typography: Bold clean sans caps for the festival name, with a light, widely tracked sans for HAPPY and a small sans for the footer
- Colours: #e76a24, #de4745, #ea9c76, #fdfaf8, #f2c9b8 (background #e76a24, text #fdfaf8, accent #ea9c76).
- Mood and details: warm, festive, clean, kite, firki spool, logo mark, clouds, kite string.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/616922848984081851-843f46d1dae9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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