Muscular man curling a dumbbell, torso double-exposed with sky, kite and running child

Reference found on Pinterest, saved by anup dakhale. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Story · Reference

Muscular man curling a dumbbell, torso double-exposed with sky, kite and running child

The background is a soft, textured light grey with mist fading out around the base of the figure. The hero is a black-and-white photo of a bodybuilder, and his torso works as a window onto a blue sky with clouds. A sunset glows at the waist line, where a small silhouette of a running child sits, and a green kite on a red string floats across the chest. Red accents in the type echo the kite string, giving a clean, punchy fitness-brand finish.

Palette

#c3cacb
#d7dcde
#a1a3a8
#75889b
#5a5c60
#343435

Layout: Centred vertical stack: brand logo at top, two-line headline below it, a large double-exposure figure filling the middle, and the greeting centred at the bottom on plain light grey space.
Typography: Bold italic geometric sans for the logo; clean sans headline with heavy red caps for emphasis; greeting mixes small black caps with large bold red caps.

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photographic
collage
minimal
kite
dumbbell
double exposure
clouds
sunset
running child silhouette
energetic
inspiring
bold

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Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

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Your logo (optional)

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Design an original Makar Sankranti Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Muscular man curling a dumbbell, torso double-exposed with sky, kite and running child.
- Look and feel: The background is a soft, textured light grey with mist fading out around the base of the figure. The hero is a black-and-white photo of a bodybuilder, and his torso works as a window onto a blue sky with clouds. A sunset glows at the waist line, where a small silhouette of a running child sits, and a green kite on a red string floats across the chest. Red accents in the type echo the kite string, giving a clean, punchy fitness-brand finish.
- Layout: Centred vertical stack: brand logo at top, two-line headline below it, a large double-exposure figure filling the middle, and the greeting centred at the bottom on plain light grey space.
- Typography: Bold italic geometric sans for the logo; clean sans headline with heavy red caps for emphasis; greeting mixes small black caps with large bold red caps.
- Colours: #c3cacb, #d7dcde, #a1a3a8, #75889b, #5a5c60, #343435 (background #c3cacb, text #343435, accent #343435).
- Mood and details: energetic, inspiring, bold, kite, dumbbell, double exposure, clouds, sunset, running child silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/577164508529049902-05c48035445b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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