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Makar Sankranti · Instagram post · Reference

Chocolate cake slice drawn into a kite

On a clean white background, a top-down photo of a chocolate-sprinkled cake slice with a chocolate disc topper casts a soft shadow. Thin maroon line drawings turn it into a kite with tassels, a bow and a curling string, and pale blue cartoon clouds sit in the upper corners. The finish mixes photo and doodle in a bright, airy, minimal way.

Palette

#fdfdfd
#e3e3e3
#c8c1c1
#875240
#9a695a
#ab948c

Layout: A triangular cake slice sits upper centre, framed by a hand-drawn maroon kite outline, with a second small kite on the right. The logo is on the left, oversized grey greeting type fills the lower third, and the tagline sits beneath it while a looping kite string sweeps across the bottom.
Typography: Oversized bold geometric sans in light grey for the festival name, a smaller bold sans line above it, and a thin spaced sans in caps for the tagline.

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photographic
illustrated
minimal
kite
clouds
chocolate cake slice
kite string
bow
playful
fresh
festive

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Chocolate cake slice drawn into a kite.
- Look and feel: On a clean white background, a top-down photo of a chocolate-sprinkled cake slice with a chocolate disc topper casts a soft shadow. Thin maroon line drawings turn it into a kite with tassels, a bow and a curling string, and pale blue cartoon clouds sit in the upper corners. The finish mixes photo and doodle in a bright, airy, minimal way.
- Layout: A triangular cake slice sits upper centre, framed by a hand-drawn maroon kite outline, with a second small kite on the right. The logo is on the left, oversized grey greeting type fills the lower third, and the tagline sits beneath it while a looping kite string sweeps across the bottom.
- Typography: Oversized bold geometric sans in light grey for the festival name, a smaller bold sans line above it, and a thin spaced sans in caps for the tagline.
- Colours: #fdfdfd, #e3e3e3, #c8c1c1, #875240, #9a695a, #ab948c (background #fdfdfd, text #875240, accent #9a695a).
- Mood and details: playful, fresh, festive, kite, clouds, chocolate cake slice, kite string, bow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/517843657177731581-73619d5e4e62.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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