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Makar Sankranti · Instagram post · Reference

Oversized taped yellow-blue kite

The background is a soft white-to-light-grey vignette. A glossy yellow-orange kite with bold blue stripes, a bent bamboo spar and translucent sheen is tilted and cropped, and brown paper tape patches show where it has been repaired. The witty idea is that a tape strip covers one word in the greeting, echoing the kite's patches and turning it into a safety message. The illustration is clean and bright with plenty of negative space.

Palette

#fafaf9
#fccb16
#f9b10e
#0565c3
#e6952a
#cd7839

Layout: The one-line greeting is centered in the upper third, with a strip of tape bearing a replacement word stuck over one of its words. A large tilted kite is cropped at the bottom-left and bleeds off the frame, with a small logo top-right and a vertical URL along the left edge.
Typography: Wide, light geometric sans in spaced caps in dark grey; the replacement word is in white sans on the brown tape strip.

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illustrated
minimal
bright
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masking tape
tape patches
playful
witty
cheerful

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Oversized taped yellow-blue kite.
- Look and feel: The background is a soft white-to-light-grey vignette. A glossy yellow-orange kite with bold blue stripes, a bent bamboo spar and translucent sheen is tilted and cropped, and brown paper tape patches show where it has been repaired. The witty idea is that a tape strip covers one word in the greeting, echoing the kite's patches and turning it into a safety message. The illustration is clean and bright with plenty of negative space.
- Layout: The one-line greeting is centered in the upper third, with a strip of tape bearing a replacement word stuck over one of its words. A large tilted kite is cropped at the bottom-left and bleeds off the frame, with a small logo top-right and a vertical URL along the left edge.
- Typography: Wide, light geometric sans in spaced caps in dark grey; the replacement word is in white sans on the brown tape strip.
- Colours: #fafaf9, #fccb16, #f9b10e, #0565c3, #e6952a, #cd7839 (background #fafaf9, text #0565c3, accent #fccb16).
- Mood and details: playful, witty, cheerful, kite, masking tape, tape patches.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/51580358218944815-17208f888e1a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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