Seagull tied with string to look like a kite

Reference found on Pinterest, saved by ashish katariya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Seagull tied with string to look like a kite

A sky gradient runs from deep navy at the top to soft teal-blue lower down, with fluffy white clouds behind the hero. A seagull with outstretched wings, seen from below, is bound with tan twine in the diamond shape of a kite frame, a surreal conceptual composite. Soft diffused daylight and plenty of calm negative space make the awareness message hit harder.

Palette

#9fbac6
#04365b
#0c5175
#34728d
#b9cad3
#5b8ea1

Layout: The greeting sits centred at the top and a smaller two-line message sits centred below it. The bird-kite is centred in the lower half, with its string running diagonally to the bottom-left corner.
Typography: Clean condensed sans-serif in white, centred; the greeting is larger and the message smaller.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Seagull tied with string to look like a kite.
- Look and feel: A sky gradient runs from deep navy at the top to soft teal-blue lower down, with fluffy white clouds behind the hero. A seagull with outstretched wings, seen from below, is bound with tan twine in the diamond shape of a kite frame, a surreal conceptual composite. Soft diffused daylight and plenty of calm negative space make the awareness message hit harder.
- Layout: The greeting sits centred at the top and a smaller two-line message sits centred below it. The bird-kite is centred in the lower half, with its string running diagonally to the bottom-left corner.
- Typography: Clean condensed sans-serif in white, centred; the greeting is larger and the message smaller.
- Colours: #9fbac6, #04365b, #0c5175, #34728d, #b9cad3, #5b8ea1 (background #04365b, text #b9cad3, accent #0c5175).
- Mood and details: poignant, calm, thoughtful, kite, bird, clouds, manja string, sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/51369251990793006-03f8758934d6.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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