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Reference found on Pinterest, saved by Christian Morris. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
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Poster · Reference
Poster: Butterfly-stroke swimmer seen through giant letterforms
A flat light-grey background leaves all the colour to one action photograph of a swimmer mid-butterfly with white spray over dark teal water. The photo shows only inside the massive letterforms, so the text works as both headline and image. The swimmer's outstretched arms cross the letters and lead the eye across the page. The finish is restrained and editorial, with only a small black logo mark below.
Reference image for inspiration. Editable source files are not included.
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