Silhouette of a child flying an orange kite

Reference found on Pinterest, saved by vinGrafix. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Silhouette of a child flying an orange kite

The background is a soft white-to-light-grey textured paper with a subtle vignette. A grey monochrome silhouette of a child, grass and puffy clouds anchors the bottom. The only colour is the small orange kite, its thin orange string and the script accent, which draw the eye diagonally across the frame. The finish is quiet and minimal, with lots of breathing room.

Palette

#fefefe
#efeeed
#818181
#e2deda

Layout: The headline and greeting sit left-aligned in the upper-left third. A long thin string arcs from a small orange kite at the upper right down to a grey child silhouette at the bottom left. A grassy horizon runs along the bottom, with a small logo at the bottom right, leaving vast white space.
Typography: Light humanist sans in dark grey for the headline; small sans caps for HAPPY; an orange-gradient handwritten script for the festival name.

minimal
illustrated
flat
kite
kite string
child silhouette
grass
soft clouds
serene
nostalgic
inspirational

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Silhouette of a child flying an orange kite.
- Look and feel: The background is a soft white-to-light-grey textured paper with a subtle vignette. A grey monochrome silhouette of a child, grass and puffy clouds anchors the bottom. The only colour is the small orange kite, its thin orange string and the script accent, which draw the eye diagonally across the frame. The finish is quiet and minimal, with lots of breathing room.
- Layout: The headline and greeting sit left-aligned in the upper-left third. A long thin string arcs from a small orange kite at the upper right down to a grey child silhouette at the bottom left. A grassy horizon runs along the bottom, with a small logo at the bottom right, leaving vast white space.
- Typography: Light humanist sans in dark grey for the headline; small sans caps for HAPPY; an orange-gradient handwritten script for the festival name.
- Colours: #fefefe, #efeeed, #818181, #e2deda (background #fefefe, text #818181, accent #818181).
- Mood and details: serene, nostalgic, inspirational, kite, kite string, child silhouette, grass, soft clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/410531322307354140-41300a3ff12f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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