Red geometric kite flown by child silhouette

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Makar Sankranti · Instagram post · Reference

Red geometric kite flown by child silhouette

Light grey background with a soft white-to-grey gradient circle like a pale sun. The hero is a red kite made of folded, isometric-looking ribbon planes that could read as a letterform logo. A fine red curving string leads the eye to a dark charcoal silhouette of a running child. The finish is flat and very restrained, with red as the only accent colour.

Palette

#eceeed
#df2b2e

Layout: A large pale circle sits in the centre, with a red kite at top-left overlapping its edge. A thin red string sweeps down to a running child silhouette at bottom-right, and a small grey greeting sits right of centre, leaving plenty of empty space.
Typography: Medium-weight geometric sans in light grey, small and understated.

minimal
3d
flat
kite
kite string
child silhouette
circle
playful
calm
clean

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Red geometric kite flown by child silhouette.
- Look and feel: Light grey background with a soft white-to-grey gradient circle like a pale sun. The hero is a red kite made of folded, isometric-looking ribbon planes that could read as a letterform logo. A fine red curving string leads the eye to a dark charcoal silhouette of a running child. The finish is flat and very restrained, with red as the only accent colour.
- Layout: A large pale circle sits in the centre, with a red kite at top-left overlapping its edge. A thin red string sweeps down to a running child silhouette at bottom-right, and a small grey greeting sits right of centre, leaving plenty of empty space.
- Typography: Medium-weight geometric sans in light grey, small and understated.
- Colours: #eceeed, #df2b2e (background #eceeed, text #df2b2e, accent #df2b2e).
- Mood and details: playful, calm, clean, kite, kite string, child silhouette, circle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/312507661658771496-22c096eeb3bc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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