Boy holding strings of open books flying like kites

Reference found on Pinterest, saved by Priya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Boy holding strings of open books flying like kites

The background is a white-to-soft-grey vignette with a desaturated, sketch-like photo of a boy on a small patch of ground. Open books with bent, multicoloured pages in magenta, teal, amber and violet are tied with thin strings to form kites. The only colour sits in the books, which draws the eye upward, and a painterly texture gives it a storybook finish.

Palette

#fffffe
#eeefed
#a7b9a9
#d2d4d0
#928977
#764c4b

Layout: A small boy in black and white stands bottom-left, with strings rising diagonally to a cluster of book-kites in the upper centre. The crest logo is top right, and the grey caps message and green script greeting are stacked left-aligned in the lower right, on a white background.
Typography: Spaced grey geometric sans caps for the message; a bold green italic script-serif for the greeting.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Boy holding strings of open books flying like kites.
- Look and feel: The background is a white-to-soft-grey vignette with a desaturated, sketch-like photo of a boy on a small patch of ground. Open books with bent, multicoloured pages in magenta, teal, amber and violet are tied with thin strings to form kites. The only colour sits in the books, which draws the eye upward, and a painterly texture gives it a storybook finish.
- Layout: A small boy in black and white stands bottom-left, with strings rising diagonally to a cluster of book-kites in the upper centre. The crest logo is top right, and the grey caps message and green script greeting are stacked left-aligned in the lower right, on a white background.
- Typography: Spaced grey geometric sans caps for the message; a bold green italic script-serif for the greeting.
- Colours: #fffffe, #eeefed, #a7b9a9, #d2d4d0, #928977, #764c4b (background #fffffe, text #764c4b, accent #764c4b).
- Mood and details: aspirational, whimsical, gentle, books as kites, kite strings, child silhouette, monochrome figure.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/290271138498305192-612ed1042edb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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