Word 'website' rising like a kite string

Reference found on Pinterest, saved by Sagnik Bhattacharya. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Word 'website' rising like a kite string

Flat solid indigo-violet background with no texture. White thin-line drawings of a diamond kite, trailing string and cloud outlines at top right. The focal point is the white word whose letters rise and shrink into the kite string, turning the type itself into the illustration. A multicoloured circular logo adds the only colour accent.

Palette

#3f3f99
#6565a8
#8c8dbe
#f9f9fb

Layout: Left-aligned headline mid-left with the key word's letters stepping upward diagonally into a thin kite string that runs to a line-art kite at upper right. Hashtag top-left, contact details bottom-left, logo bottom-right, lots of open space.
Typography: Tall condensed bold sans caps for the key word, climbing and shrinking letter by letter; small clean geometric sans caps for the supporting lines.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Word 'website' rising like a kite string.
- Look and feel: Flat solid indigo-violet background with no texture. White thin-line drawings of a diamond kite, trailing string and cloud outlines at top right. The focal point is the white word whose letters rise and shrink into the kite string, turning the type itself into the illustration. A multicoloured circular logo adds the only colour accent.
- Layout: Left-aligned headline mid-left with the key word's letters stepping upward diagonally into a thin kite string that runs to a line-art kite at upper right. Hashtag top-left, contact details bottom-left, logo bottom-right, lots of open space.
- Typography: Tall condensed bold sans caps for the key word, climbing and shrinking letter by letter; small clean geometric sans caps for the supporting lines.
- Colours: #3f3f99, #6565a8, #8c8dbe, #f9f9fb (background #3f3f99, text #f9f9fb, accent #6565a8).
- Mood and details: uplifting, clever, clean, kite, kite string, line-art clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/2885187258061936-8784db2a3c46.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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