Child silhouette flying a kite inside a sun-shaped skyline cutout

Reference found on Pinterest, saved by Shashwat Mehta. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Child silhouette flying a kite inside a sun-shaped skyline cutout

The background is solid black, with one warm amber-to-orange gradient shape as the focal point. The shape is a setting sun that melts downward into negative-space high-rises with small lit window squares. Tiny kites float in the sun, and a thin kite string links the kite to a small child silhouette standing below. The flat vector finish and high contrast make it feel like a poster, with a white footer bar for the sub-brand logos.

Palette

#000000
#f6f5f3
#f0a838
#5e5447
#010101
#060505

Layout: Centered vertical hero: a circular sun whose lower half is carved into a tower-block skyline narrowing down to a child silhouette, on a black field with generous negative space. Gold logo top right; small script greeting and sans tagline centered below; a white strip along the bottom holds the project logos.
Typography: Hand-drawn italic script for the greeting; clean geometric sans for the tagline in white; serif caps logo in gold.

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kite string
nostalgic
hopeful
serene

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Child silhouette flying a kite inside a sun-shaped skyline cutout.
- Look and feel: The background is solid black, with one warm amber-to-orange gradient shape as the focal point. The shape is a setting sun that melts downward into negative-space high-rises with small lit window squares. Tiny kites float in the sun, and a thin kite string links the kite to a small child silhouette standing below. The flat vector finish and high contrast make it feel like a poster, with a white footer bar for the sub-brand logos.
- Layout: Centered vertical hero: a circular sun whose lower half is carved into a tower-block skyline narrowing down to a child silhouette, on a black field with generous negative space. Gold logo top right; small script greeting and sans tagline centered below; a white strip along the bottom holds the project logos.
- Typography: Hand-drawn italic script for the greeting; clean geometric sans for the tagline in white; serif caps logo in gold.
- Colours: #000000, #f6f5f3, #f0a838, #5e5447, #010101, #060505 (background #000000, text #f6f5f3, accent #f0a838).
- Mood and details: nostalgic, hopeful, serene, kite, city skyline silhouette, setting sun, child silhouette, kite string.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27373510229475465-b93d6a6fc1f2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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