The only glowing house with rooftop solar in a blacked-out street

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Instagram post · Reference

The only glowing house with rooftop solar in a blacked-out street

Blue-hour, high-angle view of a dense British brick housing estate in cool teal-navy darkness. One house with a black solar array glows with warm amber interior light, which spills onto the hedges and a wet path leading toward the viewer. The strong warm-cool contrast makes the house the obvious focal point. The finish is a cinematic, desaturated grade with no graphic ornaments.

Palette

#0e2a36
#091d28
#051318
#1b3947
#265769
#847d77

Layout: A full-bleed elevated street photo puts the one lit house dead centre. The question headline is centred above its roof and the answer is centred below it over the pathway.
Typography: Heavy wide geometric sans in white caps, centred, set tight in two lines for the answer.

All creative ads for solar and energy companies, electronics stores

photographic
dark
typographic
solar panels
lit house
dark neighbourhood
terraced brick houses
wet path
reassuring
cinematic
moody

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: The only glowing house with rooftop solar in a blacked-out street.
- Look and feel: Blue-hour, high-angle view of a dense British brick housing estate in cool teal-navy darkness. One house with a black solar array glows with warm amber interior light, which spills onto the hedges and a wet path leading toward the viewer. The strong warm-cool contrast makes the house the obvious focal point. The finish is a cinematic, desaturated grade with no graphic ornaments.
- Layout: A full-bleed elevated street photo puts the one lit house dead centre. The question headline is centred above its roof and the answer is centred below it over the pathway.
- Typography: Heavy wide geometric sans in white caps, centred, set tight in two lines for the answer.
- Colours: #0e2a36, #091d28, #051318, #1b3947, #265769, #847d77 (background #0e2a36, text #847d77, accent #265769).
- Mood and details: reassuring, cinematic, moody, solar panels, lit house, dark neighbourhood, terraced brick houses, wet path.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/27162403998319264-f1c6934180d3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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