Kite built from a rotated diamond block of serif text

Reference found on Pinterest, saved by Swetha Pani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Kite built from a rotated diamond block of serif text

Textured off-white watercolour-paper background with plenty of negative space. The black serif word-block kite is the focal point, finished with a flat orange triangle and a thin navy string. Orange-and-green triangle bunting sits top-left, while scattered orange sparkles and orange-red confetti bits add a festive feel. The flat, crisp finish has a saffron-and-green accent palette.

Palette

#f8f7f5
#e0d8cc
#c2beba

Layout: A diamond-shaped block of text rotated 45° forms a kite in the upper centre, with an orange triangle tail and a thin string curving down to the bottom-right. A small centred greeting sits below and the logo at the bottom centre; bunting fills the top-left corner.
Typography: Condensed high-contrast black serif caps set diagonally in the kite; light geometric sans for the greeting; brush-script logo wordmark with a spaced sans tagline.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Kite built from a rotated diamond block of serif text.
- Look and feel: Textured off-white watercolour-paper background with plenty of negative space. The black serif word-block kite is the focal point, finished with a flat orange triangle and a thin navy string. Orange-and-green triangle bunting sits top-left, while scattered orange sparkles and orange-red confetti bits add a festive feel. The flat, crisp finish has a saffron-and-green accent palette.
- Layout: A diamond-shaped block of text rotated 45° forms a kite in the upper centre, with an orange triangle tail and a thin string curving down to the bottom-right. A small centred greeting sits below and the logo at the bottom centre; bunting fills the top-left corner.
- Typography: Condensed high-contrast black serif caps set diagonally in the kite; light geometric sans for the greeting; brush-script logo wordmark with a spaced sans tagline.
- Colours: #f8f7f5, #e0d8cc, #c2beba (background #f8f7f5, text #c2beba, accent #c2beba).
- Mood and details: festive, elegant, light, kite, bunting, confetti, sparkles, kite string.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/230316968439543334-087f5cfe0ef8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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