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Poster · Reference
Poster: Subway staircase painted with a snowy mountain peak
An ambient guerrilla ad photographed straight up a grey-tiled subway staircase with steel handrails on both sides. The risers carry a blue-toned photo of jagged snow-capped peaks, so the stairs read as a mountain to climb. Bright daylight spills in at the top of the stairs while the stained concrete floor grounds the foreground. The idea works through the visual metaphor, with understated text set low on the steps.
Reference image for inspiration. Editable source files are not included.
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