Reference found on Pinterest, saved by Ashish Kanojia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Giant 3D gold logo letter A standing over a city highway at sunrise

An aerial photo of a hazy city skyline at golden sunrise, the sky shading from deep blue to warm orange, with a divided highway running down the centre. A huge glossy gold-and-orange 3D letter A with a red kite-like sail stands astride the road as the focal point. Colourful rainbow-striped kites with trailing tails float across the sky. Warm backlight and a soft haze give it a cinematic, aspirational finish.

Palette

#0e1615
#3e4041
#dcd9d0
#085aa2
#7e6b5b
#92adcb

Layout: The centred headline and subhead sit in the sky at the top, with a thin divider under them; a large 3D letter rises from the centre of a highway, and the greeting sits in an outlined pill at the bottom centre. The logo is top-right and the URL top-left.
Typography: Bold white geometric sans for the headline, a lighter sans for the subhead, and spaced sans caps inside the bottom pill.

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photographic
3d
kites
city skyline
sunrise
3d logo letter
highway
aspirational
uplifting
warm

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant 3D gold logo letter A standing over a city highway at sunrise.
- Look and feel: An aerial photo of a hazy city skyline at golden sunrise, the sky shading from deep blue to warm orange, with a divided highway running down the centre. A huge glossy gold-and-orange 3D letter A with a red kite-like sail stands astride the road as the focal point. Colourful rainbow-striped kites with trailing tails float across the sky. Warm backlight and a soft haze give it a cinematic, aspirational finish.
- Layout: The centred headline and subhead sit in the sky at the top, with a thin divider under them; a large 3D letter rises from the centre of a highway, and the greeting sits in an outlined pill at the bottom centre. The logo is top-right and the URL top-left.
- Typography: Bold white geometric sans for the headline, a lighter sans for the subhead, and spaced sans caps inside the bottom pill.
- Colours: #0e1615, #3e4041, #dcd9d0, #085aa2, #7e6b5b, #92adcb (background #0e1615, text #dcd9d0, accent #085aa2).
- Mood and details: aspirational, uplifting, warm, kites, city skyline, sunrise, 3d logo letter, highway.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/196188127513346507-e65fd7e1dd9b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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