Reference found on Pinterest, saved by ish bhatia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Crop-tool icon reshaped into a kite

Off-white crumpled-paper texture fills the background under soft, even light. The focal point is a thin charcoal line drawing of a design-software crop icon whose diagonal and triangular tail turn it into a kite, a visual pun. Palette is almost all monochrome, with a small yellow accent in the logo. The flat, restrained finish depends on the concept and generous negative space.

Palette

#f4f3ef
#d8d7d4

Layout: Centred black line icon sits in the upper-middle with lots of empty space around it; a two-line centred message and bold italic hashtag sit below, logo top-left, social handles top-right, URL bottom centre.
Typography: Clean geometric sans for the message in dark grey; bold italic sans for the hashtag; small sans for the URL and handles.

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minimal
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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Crop-tool icon reshaped into a kite.
- Look and feel: Off-white crumpled-paper texture fills the background under soft, even light. The focal point is a thin charcoal line drawing of a design-software crop icon whose diagonal and triangular tail turn it into a kite, a visual pun. Palette is almost all monochrome, with a small yellow accent in the logo. The flat, restrained finish depends on the concept and generous negative space.
- Layout: Centred black line icon sits in the upper-middle with lots of empty space around it; a two-line centred message and bold italic hashtag sit below, logo top-left, social handles top-right, URL bottom centre.
- Typography: Clean geometric sans for the message in dark grey; bold italic sans for the hashtag; small sans for the URL and handles.
- Colours: #f4f3ef, #d8d7d4 (background #f4f3ef, text #d8d7d4, accent #d8d7d4).
- Mood and details: clever, calm, optimistic, kite, crop tool icon, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/16747829858383916-0de5de6c2228.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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