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Makar Sankranti · Instagram post · Reference
Magenta line-illustrated pigeon wrapped in bandages
Pure white background with a single hot-magenta pigeon drawn in hatched strokes that look like bandage wraps, a quiet reference to birds hurt by kite strings. The flat two-colour palette of magenta, black and white has no gradients or shadows. The white space gives the socially conscious message its restraint. The finish is clean and editorial.
Palette
- #ffffff
- #f1e9ee
- #f5cde3
- #ed208b
- #f7b1d7
- Layout
- The brand logo block sits top right and a thin headline is left-aligned near the top. A large pigeon illustration fills the left-centre, with the message and greeting stacked bottom right and the URL centred at the bottom, leaving a lot of white space.
- Typography
- Ultra-light geometric sans for the headline and body; the greeting is set in magenta regular sans caps.
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- minimal
- illustrated
- flat
- pigeon
- bandaged bird
- bird safety
- compassionate
- calm
- thoughtful
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