Aerial tower render masked inside a kite shape

Reference found on Pinterest, saved by Nithisha Kodangal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

Aerial tower render masked inside a kite shape

The background is pure white, with soft blue-grey watercolour clouds drifting around the kite. A night-lit aerial render of high-rise towers, with glowing roads and greenery, is clipped into a kite silhouette with a small tail. Thin white spar lines cross the kite so it reads as a real kite. The finish is clean and airy, and a solid black bar anchors the bottom.

Palette

#fefefe
#d7e0e2
#2b3529
#98897c
#b9b3a8
#5c5d58

Layout: Centered greeting at top with the logo in the top-right corner; a large diamond-kite mask holding the aerial project render fills the centre, flanked by soft clouds. The wish line sits below it, and a full-width black footer bar holds the phone numbers.
Typography: Thin handwritten script accent for the first word over heavy geometric bold sans; medium sans for body and white bold sans in the footer.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Aerial tower render masked inside a kite shape.
- Look and feel: The background is pure white, with soft blue-grey watercolour clouds drifting around the kite. A night-lit aerial render of high-rise towers, with glowing roads and greenery, is clipped into a kite silhouette with a small tail. Thin white spar lines cross the kite so it reads as a real kite. The finish is clean and airy, and a solid black bar anchors the bottom.
- Layout: Centered greeting at top with the logo in the top-right corner; a large diamond-kite mask holding the aerial project render fills the centre, flanked by soft clouds. The wish line sits below it, and a full-width black footer bar holds the phone numbers.
- Typography: Thin handwritten script accent for the first word over heavy geometric bold sans; medium sans for body and white bold sans in the footer.
- Colours: #fefefe, #d7e0e2, #2b3529, #98897c, #b9b3a8, #5c5d58 (background #fefefe, text #2b3529, accent #2b3529).
- Mood and details: festive, aspirational, clean, kite, clouds, aerial building render, kite string.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/162129655330879476-f1a0cad50502.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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