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Makar Sankranti · Instagram post · Reference

Image-crop icon reimagined as a kite

A pure black background with a white thick-stroke crop-tool icon. A thin orange diagonal and arc turn it into a kite frame, with a small orange triangle as the tail. The only accent colour is saffron orange. The treatment is flat, vector and precise, with no texture, and relies on a visual pun.

Palette

#000000
#020202
#1b1814
#3d3832
#645543

Layout: A centred icon sits in the upper-middle of a black field. Two lines of centred grey copy sit below, then an orange greeting. The wordmark is top-left, a monogram is bottom-right, and there is generous negative space throughout.
Typography: Rounded geometric sans throughout: light grey for body text, orange for the greeting, and a thin grey wordmark.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Image-crop icon reimagined as a kite.
- Look and feel: A pure black background with a white thick-stroke crop-tool icon. A thin orange diagonal and arc turn it into a kite frame, with a small orange triangle as the tail. The only accent colour is saffron orange. The treatment is flat, vector and precise, with no texture, and relies on a visual pun.
- Layout: A centred icon sits in the upper-middle of a black field. Two lines of centred grey copy sit below, then an orange greeting. The wordmark is top-left, a monogram is bottom-right, and there is generous negative space throughout.
- Typography: Rounded geometric sans throughout: light grey for body text, orange for the greeting, and a thin grey wordmark.
- Colours: #000000, #020202, #1b1814, #3d3832, #645543 (background #000000, text #645543, accent #645543).
- Mood and details: clever, calm, modern, crop tool icon, kite, kite string, geometric lines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/149674387611486351-8151407d9afc.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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