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Makar Sankranti · Instagram post · Reference

Four wood-veneer kites on one string that flows into the logo

A flat, solid royal-blue background with plenty of negative space. The kites are cut from light wood-veneer texture with white outlines and cross spars, which ties the product material to the festival. A single white line runs from the kites into the logo mark, joining brand and occasion. Clean and flat with no lighting effects.

Palette

#2f2d98
#cca885
#6d6db4
#4e4a9f
#9593c3

Layout: A vertical chain of kites, getting smaller from top-left towards the centre, is joined by a white string that curls into the circular logo in the lower centre. The greeting sits upper-right in open space, and the tagline, product line and contact are stacked and centred at the bottom.
Typography: Light, thin humanist sans for the greeting; bold rounded sans wordmark; brush-script tagline; small bold sans caps in orange and white for the details.

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minimal
flat
wood-veneer kites
kite string
logo integration
calm
confident
clean

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Four wood-veneer kites on one string that flows into the logo.
- Look and feel: A flat, solid royal-blue background with plenty of negative space. The kites are cut from light wood-veneer texture with white outlines and cross spars, which ties the product material to the festival. A single white line runs from the kites into the logo mark, joining brand and occasion. Clean and flat with no lighting effects.
- Layout: A vertical chain of kites, getting smaller from top-left towards the centre, is joined by a white string that curls into the circular logo in the lower centre. The greeting sits upper-right in open space, and the tagline, product line and contact are stacked and centred at the bottom.
- Typography: Light, thin humanist sans for the greeting; bold rounded sans wordmark; brush-script tagline; small bold sans caps in orange and white for the details.
- Colours: #2f2d98, #cca885, #6d6db4, #4e4a9f, #9593c3 (background #2f2d98, text #cca885, accent #4e4a9f).
- Mood and details: calm, confident, clean, wood-veneer kites, kite string, logo integration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/144044888062253273-dac977d57da8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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