White kites bearing social media logos flying in blue sky

Reference found on Pinterest, saved by Colorhunt Clothing. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Makar Sankranti · Instagram post · Reference

White kites bearing social media logos flying in blue sky

Rich royal-blue radial gradient background with soft bokeh blur. White flat-cut kites carry social media app logos as a witty tie-in, trailing thin white strings. Darker navy kites and swirl-line clouds add depth, with a few soft white puffy clouds. The finish is clean, flat and almost single-colour, so the logos are the only colour accents.

Palette

#022977
#0d3e99
#1a4da8
#4768a5
#7293bf
#f0f5f4

Layout: Scattered white kites with long strings fill the upper two-thirds, with faint navy kite silhouettes and swirl clouds behind them. The centred greeting, with a small kite and sun-ray doodle, sits in the lower third; the URL runs along the bottom centre, a hashtag sits top-left and a mascot logo top-right.
Typography: Bold decorative serif display with swash curves and a small script 'Happy'; wide-tracked geometric sans caps for the hashtag and URL.

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White kites bearing social media logos flying in blue sky.
- Look and feel: Rich royal-blue radial gradient background with soft bokeh blur. White flat-cut kites carry social media app logos as a witty tie-in, trailing thin white strings. Darker navy kites and swirl-line clouds add depth, with a few soft white puffy clouds. The finish is clean, flat and almost single-colour, so the logos are the only colour accents.
- Layout: Scattered white kites with long strings fill the upper two-thirds, with faint navy kite silhouettes and swirl clouds behind them. The centred greeting, with a small kite and sun-ray doodle, sits in the lower third; the URL runs along the bottom centre, a hashtag sits top-left and a mascot logo top-right.
- Typography: Bold decorative serif display with swash curves and a small script 'Happy'; wide-tracked geometric sans caps for the hashtag and URL.
- Colours: #022977, #0d3e99, #1a4da8, #4768a5, #7293bf, #f0f5f4 (background #022977, text #f0f5f4, accent #0d3e99).
- Mood and details: playful, clever, festive, kites, social media icons, clouds, kite strings, sun rays.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/119838040080298906-053381224389.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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