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Makar Sankranti · Instagram post · Reference

Blue kite with line-art medical icons

A pale sky-blue gradient background holds faint ghosted kites and white flat clouds. The hero is a navy kite with a red frame and tail, holding white line icons of a mask, syringe and sanitizer, with its red string running across the frame. Tiny blue kites dot the sky above a flat blue rooftop silhouette with people flying kites. The vector finish uses a red, white and blue palette.

Palette

#c0ddf9
#f5fafe
#3a5193
#5693cd
#acb4ce
#616b9f

Layout: A large tilted kite fills the upper left, and a stacked right-aligned headline sits at upper right. The greeting is lower right, the logo block bottom left, and a city silhouette runs along the bottom.
Typography: Bold high-contrast serif in red with a lighter blue accent word; small serif for the greeting; white script with blue outline for 'Sankranti'.

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flat
illustrated
minimal
kite
face mask
syringe
sanitizer bottle
clouds
city silhouette
caring
cheerful
reassuring

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Design an original Makar Sankranti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Blue kite with line-art medical icons.
- Look and feel: A pale sky-blue gradient background holds faint ghosted kites and white flat clouds. The hero is a navy kite with a red frame and tail, holding white line icons of a mask, syringe and sanitizer, with its red string running across the frame. Tiny blue kites dot the sky above a flat blue rooftop silhouette with people flying kites. The vector finish uses a red, white and blue palette.
- Layout: A large tilted kite fills the upper left, and a stacked right-aligned headline sits at upper right. The greeting is lower right, the logo block bottom left, and a city silhouette runs along the bottom.
- Typography: Bold high-contrast serif in red with a lighter blue accent word; small serif for the greeting; white script with blue outline for 'Sankranti'.
- Colours: #c0ddf9, #f5fafe, #3a5193, #5693cd, #acb4ce, #616b9f (background #f5fafe, text #3a5193, accent #5693cd).
- Mood and details: caring, cheerful, reassuring, kite, face mask, syringe, sanitizer bottle, clouds, city silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/111816003243135093-dfc9ddc17718.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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