Reference found on Pinterest, saved by Reece Payne. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Instagram post · Reference

Three models in dark coats standing in profile

A black-and-white editorial fashion photo with a flat grey studio backdrop and soft diffused light shows models in dark wool coats and jackets. It has a muted, low-contrast, grainy finish. Vivid red type overlays the middle as the only colour, which creates a striking contrast. The mood is quiet and minimalist, rejecting loud sale aesthetics.

Palette

#4c4c4c
#090909
#1c1b1b
#3d2422
#3d3d3d
#8f1d1c

Layout: A full-bleed desaturated photo shows three models in staggered profile facing right. A centred four-line red text stack sits over their torsos mid-frame, and a small letterspaced red wordmark is lower centre.
Typography: Bold, slightly condensed grotesque sans caps in red, tightly stacked; widely letterspaced sans caps for the wordmark

More Black Friday designs for fashion brands

All creative ads for fashion brands

photographic
dark
minimal
profile models in a row
monochrome photo
red overlay text
moody
editorial
calm

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Design an original Black Friday Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Three models in dark coats standing in profile.
- Look and feel: A black-and-white editorial fashion photo with a flat grey studio backdrop and soft diffused light shows models in dark wool coats and jackets. It has a muted, low-contrast, grainy finish. Vivid red type overlays the middle as the only colour, which creates a striking contrast. The mood is quiet and minimalist, rejecting loud sale aesthetics.
- Layout: A full-bleed desaturated photo shows three models in staggered profile facing right. A centred four-line red text stack sits over their torsos mid-frame, and a small letterspaced red wordmark is lower centre.
- Typography: Bold, slightly condensed grotesque sans caps in red, tightly stacked; widely letterspaced sans caps for the wordmark
- Colours: #4c4c4c, #090909, #1c1b1b, #3d2422, #3d3d3d, #8f1d1c (background #4c4c4c, text #090909, accent #090909).
- Mood and details: moody, editorial, calm, profile models in a row, monochrome photo, red overlay text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9851692934349912-a5b233d62c3d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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