High-contrast display serif lettering with visible vector bezier handles

Reference found on Pinterest, saved by Darth Erik. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Black Friday · Poster · Reference

High-contrast display serif lettering with visible vector bezier handles

The background is deep midnight navy, with luminous mint-green lettering and thin mint outlines of swash curves. White anchor points and bezier handle dots show the lettering as vector artwork in progress. Soft translucent fills inside the loops add subtle depth. The finish is a clean, premium print poster with a thin white border.

Palette

#021627
#102e38
#ffffff
#b0b6bb
#295755
#059773

Layout: Two centred lines of lettering sit in the upper-middle, surrounded by looping swashes and hanging from thin vertical lines like ornaments. The centred tagline is below, and a thin horizontal rule with a circular ampersand logo and the brand name sits at the bottom, all with generous navy negative space.
Typography: Delicate high-contrast didone-style display serif in mint, with swashes; the tagline and brand are in a light humanist sans in caps.

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Design an original Black Friday poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: High-contrast display serif lettering with visible vector bezier handles.
- Look and feel: The background is deep midnight navy, with luminous mint-green lettering and thin mint outlines of swash curves. White anchor points and bezier handle dots show the lettering as vector artwork in progress. Soft translucent fills inside the loops add subtle depth. The finish is a clean, premium print poster with a thin white border.
- Layout: Two centred lines of lettering sit in the upper-middle, surrounded by looping swashes and hanging from thin vertical lines like ornaments. The centred tagline is below, and a thin horizontal rule with a circular ampersand logo and the brand name sits at the bottom, all with generous navy negative space.
- Typography: Delicate high-contrast didone-style display serif in mint, with swashes; the tagline and brand are in a light humanist sans in caps.
- Colours: #021627, #102e38, #ffffff, #b0b6bb, #295755, #059773 (background #021627, text #ffffff, accent #059773).
- Mood and details: elegant, refined, sophisticated, bezier curve handles, swash flourishes, hanging lines, ampersand logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/9851692920551766-a10312ae3784.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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